Online threats are becoming more complex — and scarier — making it increasingly difficult for the everyday Internet user to traverse the web safely. Luckily, independent creative agency Madwell highlights some potential solutions in its latest campaign for OpenText. Madwell took a creative and humorous approach to the campaign, leveraging an innovative extended reality (XR) stage where different scenarios are acted […]
Creative, design and advertising agency Colossus has developed a new brand identity for the historic Boston Symphony Orchestra (BSO) and its sub-brands The Boston Pops, Tanglewood, and Symphony Hall, Co-Founder and ECD Travis Robertson announced today. The agency also worked to craft a new brand strategy and brand architecture for the BSO. This is the […]
Creative agency BMB is pleased to announce the appointment of Laurent Simon as its new Chief Creative Officer. He succeeds Matt Lever, former CCO who left BMB at the end of last year. Laurent brings nearly two decades of experience and a stellar track record of creativity to BMB. He will be responsible for leading the agency’s creative output, […]
The Integrated Media Business Completes the Global Rollout of The Mindset Platform™, GumGum’s Cookieless Solution for the Future of Digital Advertising GumGum, the leading contextual-first, global digital advertising platform, today announces the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions to […]
The partnership will see Onetag’s DealCurate cookieless curation platform integrated into Multilocal’s programmatic offering Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level […]
The PHA Group, the leading PR, digital, and creative agency, has announced the appointment of Helen Salvin to its newly created position of Head of Sustainability. PHA has seen significant growth in its sustainability client portfolio and sustainability communications practice, offering expert positioning, counsel and storytelling for organisations while helping them navigate an increasingly complex […]
In a strategic expansion move, Foap.com, the trailblazing platform connecting over 4.5 million creators globally, proudly announces the appointment of former Saatchi & Saatchi IS MD Michał Glapiński as Chief Strategy Officer & Managing Partner, and former Meta Creative Shop Head Edyta Kotowicz as Executive Creative Director & Managing Partner. This significant addition to the leadership team aligns with Foap’s mission to redefine the […]
Leeds marketing agency – ThinkOTB – has been appointed to support the leading wool bedding retailer and sleep specialists, Woolroom, to further expand its natural sleep brand overseas. Based in Rutland, Woolroom make sustainable and ethical wool and natural products, including duvets, pillows, mattresses, mattress toppers and protectors, bedlinen, and throws, all designed to work […]
Independent global brand design agency, Pearlfisher announce Chloé Templeman as Executive Creative Director of its London studio. This appointment marks a significant milestone in Pearlfisher’s journey of long-term growth and evolution, further bolstered by the recent appointment of Jason Brown as Global CEO of its London and New York studios. Starting in April, Templeman will […]
Tesco Mobile has today launched a new brand platform, wryly spotlighting the advantages of being connected to the Tesco Mobile community. ‘It Pays to be Connected’ has launched nationwide across channels including TV, Social, Print and OOH. The first iteration of the campaign, created with BBH London, is a uniquely British take on Tesco Mobile’s helpfulness, […]
