Created by Founders Agency, the luxe porta-potty activation brought the party to the Buffalo Bills Tailgate Tailgates are synonymous with beer, but beer’s carbonation leads to one of football’s least glamorous traditions: long lines for porta-potties. This past weekend, Lipton Hard Iced Tea turned that universal pain point into an opportunity with V.I.PEE—the clean, no-line, […]
Leading commerce partnership marketing platform reports another strong quarter, punctuated by new client wins, product updates, knowledge-sharing and further industry recognition. impact.com, the world’s leading commerce partnership marketing platform, announced today its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged […]
The founders of The Cornish Jar don’t do ‘normal’ and believe life’s too short for predictability. What started as a passion project – feeling uninspired by the same-old mushy brown mainstream chutneys – quickly became a moreish mission to wake up the taste buds and ignite some excitement. Every jar is a rebellion against bland […]
Socially-led creative agency We Are Social has promoted Lucy Doubleday to managing director of its UK office. Doubleday joined We Are Social in 2013 as operations director. She was later promoted to managing partner, overseeing the day-to-day running of We Are Social in the UK, with a particular focus on people, culture and the wellbeing […]
Creative agency Humanaut puts real customers in creative control for the disruptive shaving brand’s best razor ever Dollar Shave Club, the brand that famously disrupted the grooming industry by calling out “corporate BS,” is once again flipping the script with the launch of “Order of the Blade“– a pop-up, “out-house” ad agency made entirely of […]
Created by AKQA and directed by Nitram though HAMLET, the spot reimagines the classic game Screen-time among teenagers continues to rise, and when young people want to avoid confrontation, they tend to hide, both in real life and behind their screens. Responding to a growing reality on the role of connectivity in young people’s lives, […]
Every Screen is a Stage: a multiscreen platform spanning CTV and the open web, with an AI product pipeline through 2026 ShowHeroes today unveils SemanticHero AI, the latest generation of its proprietary targeting engine and the company’s most significant product launch since its founding in 2016. The release is both a continuation and a transformation: building […]
ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces a strategic partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company, to bring retail data-powered CTV campaigns to market across the United Kingdom, Germany, and Brazil. Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in these […]
For the brand’s first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the platform redefines hair extensions as an authentic expression of beauty – pushing against the industry’s narrow and often artificial portrayal of extensions and anchoring them as a […]
BY Velda Croot, VP Growth, Athlon The wellness landscape is shifting. Fast. What was once dominated by step counters and meditation apps is now an ecosystem of hyper-personalised, data-driven, AI-enhanced tools designed to support every aspect of human health – physical, mental, emotional and social. It’s a space where innovation moves quickly, but purpose drives progress. […]