FIFTY YEARS OF ADVERTISING HISTORY: THE INDUSTRY’S BEST-KEPT SECRET STEPS INTO THE SPOTLIGHT

FIFTY YEARS OF ADVERTISING HISTORY: THE INDUSTRY’S BEST-KEPT SECRET STEPS INTO THE SPOTLIGHT

The History of Advertising Trust (HAT), custodian of the world’s largest archive of UK advertising, turns 50 this year – marking a significant milestone in the history of the British advertising industry. Founded in 1976, HAT has spent half a century collecting, preserving and cataloguing the creative output of an entire industry: over 10 million […]

The Corner launches latest MOSS collection with new creative campaign ‘Bring Back Stories’

The Corner launches latest MOSS collection with new creative campaign ‘Bring Back Stories’

The Corner has launched its latest campaign for MOSS, introducing the Summer 2026 collection under the creative campaign ‘Bring Back Stories’. Building on the platform of ‘Men of Style + Substance’, introduced last year, the new work takes the MOSS man into a more story-led, emotional territory. At the heart of the campaign is MOSS’ […]

MS PATIENTS AND VML LAUNCH NEW BRAIN–BODY REHABILITATION TECHNIQUE

MS PATIENTS AND VML LAUNCH NEW BRAIN–BODY REHABILITATION TECHNIQUE

New KOMMO® dual-task training method connects cognitive and physical exercises to support people living with multiple sclerosis Multiple sclerosis (MS) is one of the most common causes of neurological disability in young adults, and its prevalence is rising worldwide. As people live longer with MS, demand for effective, accessible neurorehabilitation continues to grow, yet many […]

SPECIALGUESTX AGENCY INVENTS THE FUTURE OF LUXURY JEWELRY, POWERED BY AI

SPECIALGUESTX AGENCY INVENTS THE FUTURE OF LUXURY JEWELRY, POWERED BY AI

Three Devices That Mix Luxury Jewelry With a Customized AI Experience Serve as Proof of Concept for Delegate Thinking, the Agency’s Concept for the Future of Luxury AI SpecialGuestX, a creative technology agency built to reinvent stories of brand innovation through AI, data, robotics and automation, has unveiled a startling and unparalleled collection of three […]

Vault49 hires former Bulletproof Head of Strategy Ami Werner as Senior Strategy Director

Vault49 hires former Bulletproof Head of Strategy Ami Werner as Senior Strategy Director

Vault49, the independent brand and innovation agency, has appointed Ami Werner as Senior Strategy Director, strengthening the agency’s growing strategy capability. Werner joins from Bulletproof New York, where she most recently served as Head of Strategy. With more than two decades of experience across brand strategy, innovation, and consumer insight, she has partnered with global […]

Cowry leads a new era of behavioural intelligence, putting AI and data at its core

Cowry leads a new era of behavioural intelligence, putting AI and data at its core

Cowry will help organisations become more behaviourally intelligent by designing AI-centric capabilities including agentic AI research moderators, generative behavioural toolkits, and AI systems trained using behaviourally optimised conversational data VCCP company Cowry, one of the world’s leading behavioural science consultancies, has announced a major rebrand as it repositions itself as a next-gen behavioural intelligence consultancy, putting AI and […]

BBH Studios names Sophie FitzGerald as Head of Black Sheep Studios

BBH Studios names Sophie FitzGerald as Head of Black Sheep Studios

BBH Studios has promoted Sophie FitzGerald to the new role of Head of Black Sheep Studios, its award-winning live action and photography production arm. The move sees her take on responsibility for overseeing all productions that come through Black Sheep Studio’s doors. FitzGerald has been Executive Producer at Black Sheep since 2022. Since then, she’s […]

McCANN APPOINTED AS FULL-SERVICE AGENCY FOR FOOD STANDARDS AGENCY

McCANN APPOINTED AS FULL-SERVICE AGENCY FOR FOOD STANDARDS AGENCY

McCANN in Birmingham will lead creative communications across England, Wales and Northern Ireland to support the Food Standards Agency’s mission. The Food Standards Agency (FSA) has appointed McCANN in Birmingham as its full-service agency, leading creative communications following a competitive pitch. The partnership will see McCANN deliver strategy, creative, and assets to increase awareness of the […]

CORNETT DEVELOPS BRANDING PLATFORM FOR HOLLER, KENTUCKY CANNABIS BUSINESS

CORNETT DEVELOPS BRANDING PLATFORM FOR HOLLER, KENTUCKY CANNABIS BUSINESS

Deep Kentucky Roots Inspired Brand’s Naming, Personality, Visual ID, Logo & Package Design Cornett, the independent, female-owned, full-service advertising agency, has developed a comprehensive branding platform for Holler Cannabis Co., one of the first of just 10 cannabis businesses licensed by the state of Kentucky. The branding identity digs deep into Kentucky’s roots. That begins with […]

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