“ONLY” reclaims the brand’s iconic status in the beer category Peroni Nastro Azzurro, the world’s Number 1 premium Italian lager, has launched its new global platform, “ONLY”. Created by McCann London, the platform positions the brand as a stylish, Italian icon of the beer category, defying category conventions to bring boldness and iconicity back to […]
Rolling out across 180 markets, Sprite’s persistent platform debuts new visual and sonic identities, deepens its presence across music and spicy food, and expands innovations globally Sprite®, the world’s No. 1 lemon-lime soft drink, today enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite […]
Smint – the UK’s No.1 sugar-free mints brand¹ – is scaling up its ‘Refresh and Reset’ platform with its most ambitious campaign to date. The launch comes as Perfetti Van Melle cements its position as the leading manufacturer in sugar-free mints, with Smint and Mentos driving growth as the fastest-growing brands in refreshment across value, volume […]
Growing Indie announces the return of Creative Director duo in new leadership position Zulu Alpha Kilo (Z.A.K.)—one of the world’s top independent agencies, with offices in Toronto, Vancouver, and New York—has announced the return of one of their top creative teams with Nick Doerr and Gui Bermejo rejoining the agency as Group CDs. Seasoned creative […]
Independent branding agency Brandon share news of its latest senior hire: Brett Stabler, who joins as Associate Creative Director. With extensive experience across all aspects of branding gained at Landor, JKR, Taxi Studio, and Outlaw, and a portfolio of highly awarded work including Peroni, Fuller’s London Pride, Jura Single Malt Whisky, and Gü Desserts, Brett […]
ADA Global, the largest independent Data and AI Experience company, has partnered with award-winning global design and technology firm Athlon, to launch a transformative new brand identity, positioning the company as the definitive partner for intelligent growth. Operating across 14 markets and backed by global investors including Axiata Group, SoftBank, Mitsui and Sumitomo, ADA has […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]
The new brand identity by WMH&I will support the Suffolk-based charity’s ambition to engage more communities in learning about conservation, protection of the environment and sustainable land-use. Award-winning branding agency WMH&I has unveiled a new brand identity for Natural Habitat, an environmental education charity that connects communities through nature and sustainable land-use while supporting conservation and biodiversity. Founded […]
The UK’s largest bakery brand, Warburtons, is serving up a feast for the ears this March, bringing the voice of the world’s most famous storyteller, Morgan Freeman, to Baker Street London Underground station. For two days only, the Hollywood legend will move away from narrating blockbuster hits on the silver screen to narrating Londoners’ commutes, as […]
Since its inception, Chosen Foods‘ goal has been to do good in the world by being good for the world, replacing bad fats with the good fats of 100% Pure Avocado Oil across the kitchen pantry. To make good fats more accessible and not sacrifice taste, Chosen Foods launched a complete line of salad dressings in […]