Modernising an English sporting icon

Modernising an English sporting icon

Founded in 1870, Gloucestershire County Cricket Club (GCCC) is one of 18 first-class county clubs and one of the oldest and most prestigious sporting clubs in the country, having played in every top-level English cricket competition. We partnered with GCCC to modernise the club’s brand-led communications with an eye-catching and instantly recognisable membership campaign, designed […]

VCCP US APPOINTS MATT MACDONALD AS CHIEF CREATIVE OFFICER

VCCP US APPOINTS MATT MACDONALD AS CHIEF CREATIVE OFFICER

Amidst the agency’s continued global growth, VCCP reinforces its investment in the US Today, creative agency VCCP US has announced the appointment of Matt MacDonald as Chief Creative Officer. Matt will oversee all creative output for the agency in the states and serve as a business leader alongside CEO Brett Edgar and International Chief Strategy […]

KIDS’ VILLAGE LAUNCHES POWERFUL CHARITY FILM BY MCCANN

KIDS’ VILLAGE LAUNCHES POWERFUL CHARITY FILM BY MCCANN

UK’s first respite holiday village for children with critical illness calls for support in “Audrina’s Story” by McCann Birmingham Kids’ Village, the UK’s first respite holiday village exclusively for critically ill children and their families to enjoy a free holiday, has called for pledges of support in a powerful film by McCann Birmingham. A film […]

National Lottery operator Allwyn invites the nation to ‘add some play’ to their Christmas with Scratchcards campaign

National Lottery operator Allwyn invites the nation to ‘add some play’ to their Christmas with Scratchcards campaign

‘Musical Scratchcards’ – created with VCCP and Hearts & Science – taps into nation’s love of Christmas traditions Fully integrated campaign features National Lottery-funded Good Cause choir Allwyn, operator of The National Lottery, today launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings […]

Perfetti Van Melle Awards Gum Brands’ Account to Interpublic with FCB London as Lead Agency

Perfetti Van Melle Awards Gum Brands’ Account to Interpublic with FCB London as Lead Agency

Perfetti Van Melle (PVM), one of the world’s leading manufacturers and distributors of confectionery and chewing gum, announced the appointment of FCB London, part of Interpublic Group (NYSE: IPG), as its lead agency for creative and strategic responsibilities for a portfolio of its gum brands. This decision follows a highly competitive pitch and marks the […]

Five questions with Jenny Stanley & Polytag

Five questions with Jenny Stanley & Polytag

November 2024 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]

THINK! LAUNCHES SOBERING REMINDER FOR DRIVERS AHEAD OF CHRISTMAS

THINK! LAUNCHES SOBERING REMINDER FOR DRIVERS AHEAD OF CHRISTMAS

The craft-focused campaign, developed by VML, highlights the real-world consequences of drink-driving The Department for Transport today announced the launch of its latest drink-driving campaign for THINK! ahead of the festive season. The new work challenges the misconceptions drivers often have – that there is no risk in driving after a small amount of alcohol. […]

We Are Social report highlights hedonism, conscious consumerism and gate-keeping on social in 2025 edition of Think Forward

We Are Social report highlights hedonism, conscious consumerism and gate-keeping on social in 2025 edition of Think Forward

Two- thirds of marketers have increased messaging around sustainability in social content 2024, and 59% admit to risk-taking, according to a new report from global socially-led agency We Are Social. Think Forward 2025: The Liveable Web predicts the key trends that will shape social media over the next year. Compiled by We Are Social’s Cultural Insights team […]

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