For the brand’s first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the platform redefines hair extensions as an authentic expression of beauty – pushing against the industry’s narrow and often artificial portrayal of extensions and anchoring them as a […]
BY Velda Croot, VP Growth, Athlon The wellness landscape is shifting. Fast. What was once dominated by step counters and meditation apps is now an ecosystem of hyper-personalised, data-driven, AI-enhanced tools designed to support every aspect of human health – physical, mental, emotional and social. It’s a space where innovation moves quickly, but purpose drives progress. […]
Unilever, the UK’s number one deodorant manufacturer, and Tesco Media has unveiled installations of giant, interactive deodorant packs outside Tesco stores to raise awareness for Lynx Fine Fragrance and Sure Whole Body – a first of its kind for the personal care category. The oversized packs wrap around digital advertising screens outside five Tesco stores […]
McCann’s campaign shifts from traditional price-led messaging to build on Admiral’s customer care promise McCann’s latest campaign for Admiral Insurance, “Lost and Hound,” taps into the human truths at the heart of the industry, redefining Admiral’s approach to insurance marketing. In a sector dominated by price comparison website, the campaign uses brand-focused storytelling to engage […]
Safe in Harm’s Way and Neon, an IPG Health company, Unveil Final Installment in Award-Winning Domestic Violence Billboard Series What if Prince Charming wasn’t so charming behind closed doors? The fourth and final installment of The Last I’m Sorry domestic violence awareness campaign, entitled “He’s No Prince” from Safe in Harm’s Way Foundation Inc. and Neon, an […]
The work launched this week (Sept 2), across TV/streaming, digital, social posts, influencer social content and out-of-home, with additional extensions into audio and commerce spaces. The campaign achieved some of the highest testing scores the research company has seen and notably doesn’t rely on celebrity talent – instead letting the creative idea stand on its […]
With a new role, the indie shop is focusing on delivering strategic growth to clients Independent creative agency Colossus is strengthening its reputation of creative excellence and strategic collaboration with the appointment of Micah Donahue as its new general manager of Media. In this brand-new role, Donahue will be creating, building, and advancing Colossus’s media strategy, planning, […]
New Work from Preacher, RSA Films and Director David Dobkin Kicks off NFL Season Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and launch the best destination for sports viewing and streaming. Nearly 20 years after Wedding Crashers first premiered in theaters, the […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with leading advertising company ELAN Media, which operates premium DOOH inventory across Qatar’s most sought-after locations. The partnership spans ultra-premium shopping destinations and high-impact roadside locations including Mall of Qatar, Doha Festival City, Place Vendôme Qatar and […]
Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Creative Effectiveness Decoded: A Guide to Data-Informed Creative Impact’ revealing that by implementing a best-in-class creative effectiveness approach, brands can achieve up to 30% improvement in advertising’s impact on sales. For a company with $1 billion in sales and a $50 million […]