Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and is supported by social […]
Glasgow Warriors have linked up with GumGum Sports to track and capture the full sponsorship value of its partners across broadcast and social media. The partnership with GumGum Sports – an artificial intelligence company with particular expertise in computer vision – will allow Glasgow Warriors to accurately track the value of the sponsorships they offer […]
Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of the full-service brand response agency transferring to Woolley, Jones and their leadership team after buying out founder Jim Lewcock and family for an undisclosed sum. Their first act was […]
rEvolution, the integrated global sports marketing agency, has acquired London-based sports marketing agency, Revolution Sports Marketing Group. Founded in 2003, Revolution works with a variety of clients across golf, equestrian, tennis, motorsports and rugby, and counts SAS, Land Rover and the FEI World Equestrian Games Tryon 2018 among its current client partners. The acquisition bolsters […]
Our first Creative Inspiration is a memorable photographic exhibition focusing on the true “Moments of Glory†of the Olympic Games RIO 2016, captured by photographer Selene Alexia. The exhibition showcased returning champions and first time victors from around the globe, including the “Angel with Iron Wings†and the fastest man alive. With 100 photographs, featuring athletes […]
Schwartz, one of the UK’s leading herbs and spices expert and champion of quality ingredients and authentic flavour, is refreshing its portfolio with the relaunch of its dry Herbs, Spices and Seasonings ranges with a multi-million-pound 360˚ marketing campaign. The campaign will launch the fresh new look and feel product, inspired by consumer demand with […]
Berghaus has revealed the first details of a multi-million-pound UK advertising campaign that will begin this September. The first wave will run until March 2019 and has a multi-million-pound media value. It will be the biggest campaign of its type that the brand has ever undertaken and will feature on multiple platforms, including out of home, […]
Weetabix On The Go Kids has joined forces with Activate Camps, the leading provider of active childcare across the UK, to giveaway 5,000 cartons to children throughout the summer holidays. The drinks will be distributed at 250 Activate Camps across the UK, alongside a £1 off coupon to use in grocery stores. Launched in April, […]
Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, […]
Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Sense’s Ciara Garratt. Have you noticed how every brand is trying to prove a point at the moment? How every product you pick up in the supermarket now boldly states its protein content? Or, […]