Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betwayâs growth into new markets worldwide.
The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and Spain and will encompass TV, Out of Home, Radio, Press and Digital, with a global marketing spend of over â¬100m.
The win follows the conclusion of a four-way competitive pitch process managed by the AAR.
Anthony Werkman, CEO, Betway said: âAs our industry and consumer behaviours change, sport remains a social currency around the world. Weâre excited to work with Saatchi & Saatchi on exploring new creative ways to connect with todayâs consumers while developing the next phase of our business.â
Sam Hawkey, COO, Saatchi & Saatchi, said: âBetway is a business on a strong growth trajectory and weâre delighted be to working with them on the brandâs creative evolution both here in the U.K. and beyond. This ambition for their business and brand coupled with their appetite for great creative work means we canât wait to get stuck in!â
Source:Â Saatchi & Saatchi London