Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Sense’s Ciara Garratt. Have you noticed how every brand is trying to prove a point at the moment? How every product you pick up in the supermarket now boldly states its protein content? Or, […]
Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker […]
One elephant is killed in Africa every 25 minutes. That works out to be 55 in a single day. If this is to continue, there will be no more elephants in the wild within two decades. World Elephant Day, is a day dedicated to the preservation and protection of the world’s elephants. However, with every […]
With an ongoing political crisis, Brazilians are increasingly concerned about political matters in the country. They keep a close eye on every news story about the Government and are actively discussing the issues on social media. One such issue was the fact that state-owned Correios had imposed a 51% increase in shipping. Something that affects everyone who buys […]
Jewellery company David Webb has debuted their latest advertising campaign, a modern vision of the quintessential David Webb woman — daring, dynamic, fiercely individual — turning everyday moments into occasions for revelry. Captured by artist and photographer Juergen Teller and created with leading independent creative agency Yard NYC, the ‘Everyday Revelry’ campaign celebrates the irreverent […]
On August 14, INNOCEAN Worldwide India (IWI) announced that an episode of “Celebrating 20 Years of Brilliant Moments with Hyundai,” a campaign that commemorates the 20th anniversary of Hyundai Motor India (HMI), exceeded 210 million views on YouTube. This video called “Father and Son”, set several new records since its release on YouTube. In particular, […]
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
The English Football League (EFL) has announced that nationwide retailer Screwfix will become a proud Partner ahead of the 2018/19 EFL campaign. The multi-million pound, three-year deal, will give exclusive experiential rights to Screwfix, with tailor-made EFL experiences throughout the tenure available to supporters of EFL Clubs and customers of the retailer. Former Brentford and […]
AKQA has appointed Lisa Rolf as Director of Production in the Atlanta studio. Lisa will oversee the project management department and join the Atlanta leadership team. Lisa has more than two decades’ experience having worked with clients across multiple industries, from infant care and consumer goods, to telecommunications and pharmaceuticals. On joining AKQA Lisa said: […]
Expedia Group is kicking off an agreement with UEFA to become the Official Travel Partner of the UEFA Champions League. The three-season agreement also includes the UEFA Super Cup, UEFA Youth League Finals and the newly formed UEFA Futsal Champions League Finals until the end of the 2020-2021 season. Expedia Group’s Brand Expedia and Hotels.com will […]