Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long term goals of significantly reducing the number of people drowning in the UK, Ireland and overseas. This move […]
Abarth, the FCA Group-owned car brand, has appointed krow to work on its UK advertising. The account moves to krow, which handles Fiat’s UK creative account. krow’s brief covers Abarth’s UK advertising across channels including TV, press, radio and OOH, and the first work from the agency is a radio campaign that is expected to […]
Digital agency, Mirum, announced the appointment of Mark Newcomer as Global Chief Strategy Officer. Newcomer will be responsible for driving the vision of Mirum’s strategy and analytics practice on a global level and working with regional teams to connect that vision to Mirum’s local goals and initiatives. “Mark’s appointment to this role is a key […]
ADvendio announces the arrival of Michael Coghlan as the new Business Development Manager for the Asia Pacific. He will provide expert support and training for customers in the implementation of the ADvendio ad sales management software. With over 20+ years experience working in APAC, Michael has operated in senior sales and marketing roles for a […]
As new and emerging technology provides a platform for innovation for financial brands, leading advertising and digital communications group Dentsu Aegis Network has produced a report that highlights how consumer behaviour will drive growth across the industry. Dentsu Aegis Network, in collaboration with Canvas8, the leading behavioural insights consultancy, has identified consumer trends that are […]
Paddy Power have erected a giant drive-thru confession box to help the people of Ireland repent decades of sins in seconds ahead of the Pope’s visit this weekend. The Irish bookmaker built the 13-metre-wide x 12m high x 26m deep structure, ensuring the sheer scale will be big enough to withstand the full spectrum of […]
UEFA has released teaser trailers of its bold new women’s football mini-documentary series focusing on the compelling back-stories of Europe’s most successful players. Entitled Strong Is… the three-part short features document the journeys of the most distinguished players and personalities in the women’s game, dealing with subjects ranging from personal tragedy and injury trauma, mental […]
Energizer, a leading innovator in the battery industry, is debuting the latest addition to its portfolio, Energizer MAX PLUS alkaline batteries, in its latest TV advertising. Launching in August with a fresh new creative, the advert sees the new look Mr. Energizer take a starring role, promoting the new range. Energizer MAX PLUS AA batteries […]
Dentsu Aegis Network has named Naim Halloum as Business Development Director at its Manchester office to spearhead the agency’s continued growth in the region. Naim brings 20 years of experience to the role working across print, TV and most recently mobile programmatic. He spent the early part of his career working for The Evening Standard […]
Merkle, a leading technology-enabled, data-driven performance marketing company, has promoted Adam Guilfoyle to the newly created role of head of agency sales at Merkle Periscopix (MPX), following an unprecedented run of new business wins this year. Adam joined MPX, Merkle’s performance media agency, in March 2017 as commercial lead (programmatic) and since then the agency […]