Primesight announced that it has created a new role on its board with the appointment of Bryan Scott as Marketing Director. Scott brings a wealth of experience from brand marketing and creative communications including established media brands such as DMG Media’s Metro as well as start-ups and agencies. He joins Primesight from The Lighthouse Company […]
Diageo has this month launched one of the most sophisticated digital out-of-home (OOH) portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, in partnership with Liveposter, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – […]
Pearlfisher London works with international rugby icon Jonny Wilkinson CBE, to bring to life new brand – N°1 Kombucha. After a spectacular career performing at top level performance, Jonny Wilkinson’s focus is now on overall wellbeing in mind and body, and he is an advocate of the benefits of living foods to help achieve this. Linked […]
Content marketing remains healthy, vibrant and growing voraciously. The stats are staggering: in 2011, a study showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared daily. With this much content out there, how do you make content work for you and what’s the right kind of content […]
Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. News broke following an ordeal in which comedian Brett Domino – alter ego of musician and comedian Rob J Madin – and Rich Hall were sent to find the footballer who had ‘somehow’ gotten hold of Umbro’s brand new ‘Unbelievably Fast […]
Bloomberg Media Group has launched ad.apt, an innovative ad solution breaking new ground in display advertising. Leveraging Bloomberg’s unique data, content and design footprint, ad.apt enables Bloomberg to convert a simple set of brand elements into a multitude of high-impact, natively designed formats. ad.apt delivers a range of user experiences featuring video, data and content […]
The Tel-Aviv Gay Pride Parade is a world-renowned extravaganza. But colourful as it may be, it does little to further the rights of the LGBT community who cannot marry, adopt or be a parent. Basic rights denied by Israel’s increasingly conservative government. That’s why when another law affecting and effectively discriminating the LGBT community […]
London-based independent creative agency, Impero, announce their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a new direction by putting street-culture at the heart of the brand in order to establish its leadership within the category. Impero are […]
San Francisco-based independent agency TBD announced the appointments of Jeff Burger as Engagement Planning Director and Robert Woods as Senior Account Director. The pair bring their own unique experiences to TBD’s team of extraordinary creators. Prior to joining TBD, Jeff Burger spent his career working in the Bay Area at agencies including Exile on 7th, […]
Manchester-based advertising agency Cheetham Bell has launched a new campaign to promote the world’s first running shoes made with graphene. The G-SERIES footwear range, which has been created by sportswear brand Inov-8 in partnership with the University of Manchester, is the first of its kind to feature graphene – the thinnest material on earth that […]