The V&A and adam&eveDDB have launched a new campaign to showcase the incredible breadth of the V&A’s permanent collection of over 2.8 million objects, which tell a 5,000 year old story of creativity, spanning every creative discipline. “If you’re into it, it’s in the V&A” is designed to drive mass re-appraisal and tap into people’s […]
Thomson Reuters (TSX/NYSE: TRI), a global content and technology company, today announced an updated brand, representing its commitment to address the needs of professionals operating within an ever-evolving landscape. Undergoing the first brand refresh in 16 years, the new Thomson Reuters brand further signifies its commitment to investing in market-leading products and technology that leverage […]
New ‘Parlez-Vous Vestiaire Collective?’ Campaign — Created By Agency Accompany Creative — Focuses On Pre-loved Luxury Fashion Marketplace’s Global Reach, Low Buy/Sell Fees, and Trust Vestiaire Collective, the world’s leading global platform for pre-loved luxury fashion, is launching its latest ad campaign as part of its expansion strategy in the United States, where interest in […]
Air Landline™, the challenger telecommunications brand, today launches a new weekly spoof podcast series, ‘Diary of a Local Entrepreneur’. A parody of ‘Diary of a CEO’, the video podcasts feature hapless, flawed business founder, Paul, interviewing other local entrepreneurs while unwittingly revealing his own struggles. Dirty Jack, a creative agency that creates attention-grabbing video ads, […]
faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]
Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, launches the new #ShareTheCare brand positioning and movement for Philips Avent, calling on families, friends, and communities to help moms and all new parents share the care, so they can prioritize their well-being and self-care to provide the best care for baby. The […]
Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising […]
Dutch bike subscription brand Swapfiets has wheeled out its brand new global marketing campaign, targeting digital natives across key European cities including London, as it aims to introduce both experienced and novice cyclists to the world of ‘worry-free biking’. The digital campaign spotlights Swapfiets’ key “worry-free biking” messaging and embraces a quirky sense of humour perfect for the UK market. […]
B2B agency Publicis Pro has announced new creative leadership, re-energising its offer to clients with a focus on delivering extraordinary creativity in business marketing. James King joins the business as Creative Director, after stints with BBH and True. He’ll work alongside fellow Creative Director, Jamie Fewery, who has previously led the agency’s copy and content […]
Bloom North continues to expand, recently announcing its 2024 Mentoring programme alongside a new charity partner, the Miscarriage Association. In 2023, Bloom North fundraised £10,000 for the Mustard Tree – a tremendous effort that wouldn’t have been possible without the companies who generously sponsored their initiatives. This year, Co-Presidents Olivia Waite and Sarah Fleming take […]