New leadership reflects continued growth across employee-owned creative group Big Group, the employee-owned collective of independent creative marketing agencies with offices in London, Amsterdam, Bath, and Dubai, has appointed Martin Kelly as Group CEO and Justin Bulley as Managing Director of its London office, effective 1 July 2025. From left to right: Martin Kelly, CEO […]
Rival, the fully integrated international marketing consultancy with offices in London, Boston, and Cape Town, announces the strategic acquisition of OAT Studio, an acclaimed London-based design firm. This move significantly enhances Rival’s capabilities in delivering holistic, high-impact marketing solutions that drive tangible growth and disruption for global brands. OAT Studio, renowned for its innovative design […]
New data reveals the missing link in digital ad performance—GumGum’s Mindset Graph™ helps brands like Heineken close the gap GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced […]
WWF-Korea (World Wide Fund for Nature) and Cheil join forces to raise awareness about the threats plastic pollution poses to wildlife with a vivid out-of-home campaign. Titled Animal Trash Fashion, the work features animals such as sea turtles and seals entangled in plastic waste conveyed through a narrative often seen in fashion films. Litter is portrayed […]
Klar Labs has selected Joybyte, experts in aligning influencer programs with the full customer journey for measurable results, to lead its TikTok Shop program. The first campaign is expected to launch by or before July 5. Joybyte will oversee the full lifecycle of TikTok Shop operations for the brand, including product listing, affiliate program management, creator seeding, […]
Stagecoach, the UK’s largest bus and coach operator, has today unveiled its new emotionally-led brand promise, ‘we’ve got you’. Rooted in insight-driven storytelling and brought to life through authentic narratives, the campaign marks a bold new creative direction and is a first of its kind for the company. Designed to reposition bus travel as dependable, human […]
Open Partners announces recent client wins across automotive, tech, housing, pharmaceuticals, and retail Independent agency Open Partners has today announced a series of recent client wins including Autotrader, Brother, Taylor Wimpey, UPSA, and Lakeland. The leading brands have joined the agency to support their next phase of growth, with a focus on the integration of […]
As one of the first agencies globally – and the very first in Brazil – to fully integrate Adobe GenStudio, GALERIA.ag is leveraging technology to streamline campaign delivery, amplify creative output, and drive faster, more efficient results for advertisers through enhanced operational intelligence. GALERIA.ag, Brazil’s largest independent advertising agency according to the CENP-Meios ranking, is […]
Hot Lava Agency Challenges Resale and Advertising Norms with a Practical, Human-First Approach Max Pawn Luxury, a trusted luxury reseller for pre-loved designer goods, is bringing a fresh burst of imagination to the world of re-commerce with its enchanting new print campaign crafted by the creative minds at agency Hot Lava. Unfolding like a modern fairytale, […]
Direct Line today announces the launch of a major new brand platform and multi-channel advertising campaign – “That’s How It’s Done”. Going live on 21 July, the campaign highlights how Direct Line offers the best combination of speed and service for its customers. The campaign is the first by VCCP since winning the account at the end […]