Think Before You Send: Airalo Launches ‘Internet Responsibly’ Campaign on St Patrick’s Day

DUDE London’s first campaign with the eSIM brand reminds revellers that the internet never forgets

Brits reveal regrets of not using the internet responsibly when celebrating abroad. One third (33%) of Brits, rising to 52% of Gen-Z, admit to using their smartphone to commit embarrassing moments they’ll regret once they arrive back home, according to new research revealed by Airalo, the world’s first eSIM platform (see Notes to Editors for further research results).

It’s with this in mind that Airalo is inviting travellers to do more than just celebrate this St Patrick’s Day responsibly, they are asking people to internet responsibly with a campaign launching in the midst of Dublin’s famous celebrations in the Temple Bar – an area and event which attracts a full weekend of celebrations from national as well as international merrymakers.

This weekend, as the festivities kicked off, Airalo used the most appropriate media channel to speak to its customer base right in the moment of their celebrations – the pub! In a takeover of O’Neill’s and Wild Duck, both in Temple bar area, the entire venue was festooned with signs encouraging visitors to ‘internet responsibly’. The activation included beer mats with sound words of advice not to text your ex when in high spirits, wall posters with reminders that Mum follows your socials, ‘Mind your head’ signs with the addition of a ‘and what you post’ sign and finally posters encouraged internet-responsible social stories with an @airalo tag for 17% off travel eSIMs.

Outside the venue, a mobile, digital OOH was stationed reinforcing messages to ‘Internet Responsibly’.

Matteo Papa, Growth Director Europe & CIS of Airalo, said: At Airalo, we’ve mastered the art of keeping travellers connected, but we haven’t quite figured out how to save them from holiday regret. We want everyone to ‘connect like a local,’ but we also recognise that local life sometimes involves a side of digital oversharing. Our goal is to make sure the connection is flawless, even if your decision to live-stream a karaoke session isn’t. Let’s make sure the only thing you bring home this St Patrick’s Day is great memories.”

Tomás Gianelli O’Ryan, Executive Creative Director at DUDE London added: “We’ve all been there: a message sent to the wrong group chat, deleting a message a few minutes too late after second thoughts, cringing while listening to the voice note we just sent. Internet regrets can ruin relationships, jobs, even lives. So we asked ourselves: why isn’t anyone taking this seriously? Except Airalo does. We are very excited to present “Internet Responsibly” our very first project for Airalo, launched on the easiest day to commit to making a mistake: St. Patrick’s Day.”

Source: DUDE London

  Advertising, Airalo, Campaign, DUDE, Dude London, Marketing, St Patrick’s Day