Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Merkle Periscopix has been appointed as one of the first three accredited agency partners within the Google Shopping ecosystem, following a raft of changes. The announcement comes as Google Shopping opens up to Comparison Shopping Sites (CSS) in the European Economic Area and Switzerland, resulting […]
Posterscope, the out-of-home and location marketing specialist, has today appointed Gill Huber to the newly created role of Chief Client Officer. Currently Head of Marketing and Communications, Huber becomes CCO immediately to lead growth initiatives and better integrate the Strategy and Marketing teams. She will retain her current responsibilities while additionally fostering agency and direct […]
The All England Lawn Tennis Club (AELTC) will welcome almost half a million visitors to 2018’s Championships by transporting them on a visual journey through the iconic tournament’s rich history as they make their way to the Grounds. This year’s “Arrivals” campaign, tells a series of inspiring and entertaining stories from its opening in 1877 […]
South Western Railway launches a new campaign ‘LIVE BIG’, created by WCRS, Engine’s creative agency. The campaign starts with an offer which sees kids travel for just £1, using colourful and vivid illustration to further encourage families to get out exploring. Written by creative team Jessica Watson and Alicia Job and brought to life by […]
This weekend, public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill their buses with the proudest people – dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact […]
Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]
Chiltern Railways has launched its “Travel Free-Range” campaign which urges families to get out and about on their services during the summer holidays. The digital-first campaign is the first since the appointment of The Gate, an MSQ company, as media agency of record to the account following a competitive pitch (it has been the creative […]
In today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention and turning one-off buyers into repeat, loyal customers. Yet, in this abundance of choice, it proves challenging to define what makes the modern shopper keep […]
With the premium mixers and soft drinks category being in strong growth, driven by a shift towards improved quality, craft and flavour innovation, Fentimans, the botanically brewed drinks maker, has appointed UM as its media planning and buying agency. UM was brought in after an uncontested pitch, with Fentimans looking to ramp up its media activity as consumer demand in […]
McCann Worldgroup France announced the appointment of Yannis Cullaz, to lead the integrated production capability within McCann Worldgroup Paris and manage the group’s production entity, CRAFT. Yannis will oversee the agency’s production team across all disciplines (TV production, art buying, post-production, print production, digital content production, sound production, etc.) for McCann Paris and the Beauty […]