Chiltern Railways has launched its “Travel Free-Range” campaign which urges families to get out and about on their services during the summer holidays.
The digital-first campaign is the first since the appointment of The Gate, an MSQ company, as media agency of record to the account following a competitive pitch (it has been the creative agency of record since September 2014).
The creative is designed to communicate Chiltern’s best-in-class customer service, spacious seats, free wi-fi and stunning views across The Chilterns and to position it as the first choice for a positive travel experience.
Shot by award-winning photographer, Tim Flach, the campaign features a family of chickens who encounter Donald Trump, ride on the London Eye, feast in a Japanese restaurant and shop at Bicester Village as they travel free-range around the Chiltern network.
Though digitally-focused the campaign is fully-integrated with activity spanning out of home, press, door drops, social, video and a radio partnership, as well as radio spots voiced by Catherine Tate.
Sue Gee, Head of Sales and Marketing at Chiltern Railways: “We’re delighted to be working with The Gate on this original campaign, which highlights aspects of travelling with Chiltern that our customers have told us they appreciate.”
Jamie Elliott, CEO The Gate, said “We are thrilled to expand our remit to full-service at an exciting time for Chiltern. It’s gratifying to have our proposition endorsed and to be able to bring it to bear immediately with this new campaign which infuses creativity into media and vice-versa, in order to create something that’s both eye-catching and designed to perform.”
July 2’s announcement comes on the back of a robust start to the year for The Gate. So far in 2018 The Gate has (in partnership with other MSQ agencies) won the lead creative assignment for a raft of Church & Dwight brands, the Canal & River Trust creative & media assignments, and the media assignment for blu. The Gate also appointed a new Head of Media, Kerry Fyans, in April.
Source: MSQ Partners