M&A Evalla Advisors Adds Two to Senior Leadership to Expand Firm’s Capabilities

M&A Evalla Advisors Adds Two to Senior Leadership to Expand Firm’s Capabilities

Veersen Ghatge and Robert Pickering Bolster Leadership Team Evalla Advisors, an investment bank focused on the marketing and technology service industry, has named Veersen Ghatge as its new managing director and Robert Pickering as a senior operating advisor. Ghatge has nearly 20 years of experience in investment banking and private equity, primarily focused on the marketing and technology […]

Product of the Year Spotlight on… Flash

Product of the Year Spotlight on… Flash

For a Summer Spotlight special, Product of the Year sat down with Elysha Hamer, Marketing and Communications Executive at Navigator Tissue UK, to hear how cleaning champ, Flash Kitchen Roll, came to be—and the secret to winning shoppers’ trust. Tell us about your product and why it resonates with the consumer. In 2024, Navigator Tissue […]

Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising

Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising

Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and […]

Power of Real-Time Marketing, Creativity, and a Pasta Racket: How Lubella Turned Iga Świątek’s Offhand Comment into a National Moment

Power of Real-Time Marketing, Creativity, and a Pasta Racket: How Lubella Turned Iga Świątek’s Offhand Comment into a National Moment

One of Poland’s most beloved summer dish is pasta with strawberries and cream. It’s a sentimental favourite, a source of national pride. Polish tennis star Iga Świątek made headlines around the world last week – before going on to win the Wimbledon Ladies final – with her casual mention of her love of the dish […]

Leading UK Publishers partner with Utiq to drive new era of Scaled, Deterministic, Privacy-First Addressability

Leading UK Publishers partner with Utiq to drive new era of Scaled, Deterministic, Privacy-First Addressability

Collaborations with Bauer Media, Immediate, and Netmums underline Utiq’s commitment to enable better marketing performance and ROI in the premium open internet. Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirmation of Virgin Media O2 and Vodafone as its […]

Cazoo and Fold7 launch new brand positioning with animated campaign “The Right Car for Anyone”

Cazoo and Fold7 launch new brand positioning with animated campaign “The Right Car for Anyone”

Fold7 has created its first campaign for Cazoo following appointment earlier this year Fold7 has developed a new brand world and positioning for automotive marketplace Cazoo. It marks a relaunch for the online used car marketplace which is set to rebuild the brand and restore consumer confidence following its acquisition by MOTORS in 2024. The […]

AllSaints Appoints ROAST to Support SEO and Content Strategy Following Competitive Pitch

AllSaints Appoints ROAST to Support SEO and Content Strategy Following Competitive Pitch

The iconic British fashion retail brand, AllSaints, has appointed Performance Media agency, ROAST, as its SEO and Content partner following a competitive pitch process. The account was won by ROAST due to their innovative blend of traditional SEO techniques with advanced social listening capabilities. By tapping into real-time consumer conversations and trends, ROAST will craft […]

Neil A Dawson & Company has created a campaign of brand commercials for Gett – London’s Black Taxi App.

Neil A Dawson & Company has created a campaign of brand commercials for Gett – London’s Black Taxi App.

“These commercials are the first elements in our new brand campaign for Gett. Each commercial highlights a benefit of travelling in black taxis and are brought to life by truthful, engaging stories,” said Neil Dawson, founder of Neil A Dawson & Company. “Our task was to emotionally connect Londoners with the app and I believe the […]

VisitLEX Retains Cornett as Agency of Record

VisitLEX Retains Cornett as Agency of Record

13 years later, the tourism bureau is still turning to the indie shop for bold creativity After a competitive pitch, tourism bureau VisitLEX has chosen to continue its thriving relationship with Cornett, retaining the independent shop as its agency of record after 13 years. Cornett will continue to lead the brand’s strategy, creative, media buying, digital strategy and […]