PRIMAL PET FOODS LAUNCHES ‘MORE TIME IN THEIR PRIME’ CAMPAIGN

PRIMAL PET FOODS LAUNCHES ‘MORE TIME IN THEIR PRIME’ CAMPAIGN

Brandon, Primal’s Agency of Record, developed new creative to help celebrate the benefits that pets enjoy through raw nutrition Primal Pet Foods, a leader in raw pet nutrition, today announced the launch of its new brand campaign, “More Time in Their Prime.” The campaign reinforces the brand’s mission to help dogs and cats live healthier, […]

New National Panda Express Spot Blends Auntie Love with Action-Film Hijinks

New National Panda Express Spot Blends Auntie Love with Action-Film Hijinks

Latest spot from AOR Opinionated employs fun stunt choreography and comedy to spotlight food as the ultimate expression of love. Panda Express, the family-owned pioneer of American Chinese comfort food, is unleashing the next chapter of its “Have You Eaten Yet?” platform with a high-octane homage to action packed films. What happens when late-night hunger […]

Lee Unveils New Global Advertising Campaign Capturing the Brand’s Iconic Denim Heritage and Can-Do Optimism

Lee Unveils New Global Advertising Campaign Capturing the Brand’s Iconic Denim Heritage and Can-Do Optimism

“Built Like Lee™” establishes a dynamic engagement platform to connect with a new generation of Lee loyalists Lee®, the 135-year-old American denim brand, is reclaiming its rightful place as a denim authority with the launch of “Built Like Lee.” A global equity campaign that embodies the brand’s new creative vision, it showcases Lee’s unwavering commitment to […]

South Western Railway aims to reduce abuse against staff in new “Body cam footage is evidence” campaign by St Luke’s

South Western Railway aims to reduce abuse against staff in new “Body cam footage is evidence” campaign by St Luke’s

South Western Railway (SWR) is highlighting that its staff are equipped with body-worn cameras in a new OOH campaign, created by independent agency St Luke’s. It is the latest effort by SWR to reduce the abuse staff face at work and create a safer, more respectful environment for customers and colleagues. Body cams record events […]

Tempo celebrates everyday heroes in new European campaign

Tempo celebrates everyday heroes in new European campaign

Brand doubles down on the power of emotion to stand out in a commoditised category Tempo, Europe’s leading tissue brand owned by global leading hygiene company Essity, is celebrating the quiet power of everyday heroes in a new pan-European campaign created by AMV BBDO. Rooted in emotional truth, the multichannel campaign spans TV, online, social […]

Mrs&Mr Launches Bold Rebrand and Campaign for Conair Personal Hair Care

Mrs&Mr Launches Bold Rebrand and Campaign for Conair Personal Hair Care

Creative Campaign Celebrates Company that Revolutionized American Hair Styling Mrs&Mr, the creative, design and branding agency, is launching a redesigned visual identity and advertising campaign for Conair, the leading hair beauty brand that introduced the iconic pistol-grip hair dryer to America in the 1960s. The bold visual redesign completely transforms the look and feel of […]

Cornett Welcomes Aleigh Hawking and Nick Rog to Creative Team

Cornett Welcomes Aleigh Hawking and Nick Rog to Creative Team

Cornett has expanded its creative bench with the addition of senior art director Aleigh Hawking and senior copywriter Nick Rog, who will play key roles across the agency’s portfolio of clients, with a particular focus on Nissin Foods USA, including Cup Noodles, Top Ramen, and Hot & Spicy Fire Wok. “Aleigh impressed us from the start […]

Cornett’s New Look “Breaks the Natural Order” So Brands Can Break Through

Cornett’s New Look “Breaks the Natural Order” So Brands Can Break Through

Inspired by carnivorous plants, the new identity is all about creative survival Female-owned, full-service agency Cornett has launched a new visual identity that taps into the eccentric brilliance of the natural world. Inspired by the natural beauty of Lexington, KY, the agency’s HQ, the new look reflects the ingenuity of carnivorous plants: to thrive in […]

404 Innovation Studio Celebrates Two-Year Anniversary

404 Innovation Studio Celebrates Two-Year Anniversary

Design-first innovation company recognized globally for reimagining the traditional agency model 404 Innovation Studio is celebrating its second anniversary, continuing its mission to challenge the traditional agency model and create narratives, products, and experiences that people wish existed. Founded in 2023, 404 is a design-first innovation studio. Its founders believe that change in the advertising and […]

New report shows clear lack of diversity and representation in creative and cultural industries leadership

New report shows clear lack of diversity and representation in creative and cultural industries leadership

Data shows ‘worrying underrepresentation’ of women, people from working class and ethnic minority backgrounds, and disabled people in creative sector leadership – with Creative UK calling for change Today, a new report from Creative UK – the national membership body for the cultural and creative industries – sets out significant gaps in leadership diversity across the cultural […]