Rail enthusiasts find competition and connection in latest film by McCann Birmingham CrossCountry Trains is embracing the joy of hobbies, rivalry and human connection in its latest film, A Picture Perfect Rivalry, by McCann Birmingham. The light-hearted new campaign celebrates the simple joys of doing what you love and the bonds that can form along the way. […]
Unilever today announced the launch of Sketch Pro, a cutting-edge, in-house centre of excellence for graphic design. Developed in partnership with creative production leader IPG Studios, Sketch Pro is set to transform how Unilever’s Home Care brands create content – delivering high-quality assets up to three times faster than traditional models. As consumers seek more […]
Youth charity enlists Stephen Graham to shine a light on the societal issue The King’s Trust launches a new campaign, ‘Working For Young People,’ to spotlight the urgent societal issue of youth unemployment. With nearly a million young people (945,000)* not in employment, education, or training, this figure is equivalent to the UK’s third largest […]
Co: definery CEO & Founder Robin Bonn challenges agencies to stop competing on price and start creating ‘lasting competitive advantage.’ In an industry where agencies routinely work harder for less money while margins shrink and talent burns out, Co:definery CEO & Founder Robin Bonn delivers a provocative and optimistic thesis: the problem isn’t too many agencies – it’s […]
Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football shirts, has today launched its first ever campaign and brand platform ‘The Shirt Matters’, in collaboration with creative agency VCCP Blue and content creation studio Girl&Bear. This campaign marks a significant moment for Cult Kits, stepping into advertising for the first […]
Range Rover continues its official partnership with The Championships, Wimbledon for the second year, uniting the luxury automotive brand with the prestigious tennis tournament. A hallmark of British tradition, The Championships is a global highlight of the summer social and sporting calendars. Watched by millions around the world, the Grand Slam will once again be supported […]
Volkswagen’s biggest South American launch in recent memory is now taking a starring role in Money Heist, Wednesday, Cobra Kai, The Witcher, and the film Persuasion, in the spot “Arrivals,” created by AlmapBBDO and coproduced with Netflix’s creative team. This groundbreaking partnership between Volkswagen Brazil and Netflix, the first in Latin America to incorporate several […]
Bank of Ireland has unveiled a major new integrated marketing campaign. This latest work marks another significant step in its Brand transformation and commercial marketing strategy, focused on growing their Customer base and strengthening brand relevance in a fiercely competitive market. Developed in collaboration with The Bank Collective by WPP, featuring Folk VML as creative […]
Coca Cola Company Marketing Director for Alcohol Ready to Drink, Ioanna Topali, opens the lid on her Product of the Year 2025 winner and tells the story of an iconic brand collaboration. A: Jack Daniel’s & Coca-Cola is a ready-to-drink canned cocktail launched in Great Britain in March 2023, inspired by the classic Jack & […]
Too Good To Go, the world’s largest social impact company and marketplace app tackling food waste, today announces the appointment of Federico Vazquez as Chief Marketing Officer. Federico brings two decades of international marketing leadership from global marketplaces and food delivery platforms, including Delivery Hero and OLX Group. He joins Too Good To Go from […]