Hot Lava Agency Challenges Resale and Advertising Norms with a Practical, Human-First Approach Max Pawn Luxury, a trusted luxury reseller for pre-loved designer goods, is bringing a fresh burst of imagination to the world of re-commerce with its enchanting new print campaign crafted by the creative minds at agency Hot Lava. Unfolding like a modern fairytale, […]
Direct Line today announces the launch of a major new brand platform and multi-channel advertising campaign – “That’s How It’s Done”. Going live on 21 July, the campaign highlights how Direct Line offers the best combination of speed and service for its customers. The campaign is the first by VCCP since winning the account at the end […]
Veersen Ghatge and Robert Pickering Bolster Leadership Team Evalla Advisors, an investment bank focused on the marketing and technology service industry, has named Veersen Ghatge as its new managing director and Robert Pickering as a senior operating advisor. Ghatge has nearly 20 years of experience in investment banking and private equity, primarily focused on the marketing and technology […]
For a Summer Spotlight special, Product of the Year sat down with Elysha Hamer, Marketing and Communications Executive at Navigator Tissue UK, to hear how cleaning champ, Flash Kitchen Roll, came to be—and the secret to winning shoppers’ trust. Tell us about your product and why it resonates with the consumer. In 2024, Navigator Tissue […]
Sleepover offers moments of deep, snackable sleep without leaving the airport With almost 11 million flight delays each year and over 55,000 cancellations in June 2025 alone, exhausted travellers are left weighing up their limited options: look for a nearby hotel, book into an airport lounge or — most likely — find a corner to curl up in. […]
Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and […]
One of Poland’s most beloved summer dish is pasta with strawberries and cream. It’s a sentimental favourite, a source of national pride. Polish tennis star Iga Świątek made headlines around the world last week – before going on to win the Wimbledon Ladies final – with her casual mention of her love of the dish […]
Collaborations with Bauer Media, Immediate, and Netmums underline Utiq’s commitment to enable better marketing performance and ROI in the premium open internet. Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirmation of Virgin Media O2 and Vodafone as its […]
Fold7 has created its first campaign for Cazoo following appointment earlier this year Fold7 has developed a new brand world and positioning for automotive marketplace Cazoo. It marks a relaunch for the online used car marketplace which is set to rebuild the brand and restore consumer confidence following its acquisition by MOTORS in 2024. The […]
The iconic British fashion retail brand, AllSaints, has appointed Performance Media agency, ROAST, as its SEO and Content partner following a competitive pitch process. The account was won by ROAST due to their innovative blend of traditional SEO techniques with advanced social listening capabilities. By tapping into real-time consumer conversations and trends, ROAST will craft […]