Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch on the 19th of February with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin […]
Charlton Athletic and global football content and media company Footballco have joined forces on a new industry-leading sponsorship partnership to help brands reach the coveted Gen-Z demographic. The London club has been selected to partner with Footballco because of the Addicks’ position as the leading social purpose football organisation in the UK. The Charlton Athletic […]
New campaign by FamousGrey and HAMLET highlights the transformative journey of young homeowners as they renovate their new homes The journey of turning a house into a home is a big one. Today, leading Belgian bank KBC launch ‘Home Renovation Housing & Energy’ aimed at supporting homeowners in funding often complex renovations for sustainable and […]
New leadership is part of agency’s plan for continued growth in 2024 and beyond In another signal of the company’s growth – and planned expansion for the future – senior services marketing agency, Varsity, has named Derek Dunham as the agency’s president. In his new position, Dunham will lead day-to-day operations of the company in […]
Dubbed ‘Walk,’ SOKO’S New Unit Intends to Change The Narrative On How Brands’ Marketing Messages Can Promote Social Impact SOKO, the Brazilian independent agency, is unveiling its new unit and methodology, Walk, to showcase its unique creative approach in combating persistent, negative imagery in marketing messages as part of its work with Unstereotype Alliance Brazil […]
Publicis Pro will be a centre of excellence for Publicis Groupe EMEA Publicis Groupe EMEA has announced today (Thursday) the launch of an advanced B2B offering for clients across the region, Publicis Pro. Publicis Pro brings together the expertise of Octopus Group, the agency Publicis Groupe UK acquired three years ago, with the strength and […]
Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]
Integrated communications agency MullenLowe UK announced the launch of its latest social-first campaign with the no.1 men’s fragrance brand in the world, Lynx. #GetPearedUp is about encouraging guys to get closer to others in fun and irreverent way this Valentine’s Day. In a world where guys are detached from a lack of relationships, Lynx recognises […]
Brandon, an independent creative partnership is excited to announce the appointment of two new senior hires across the expanding Manchester and London teams; Vicky Cunningham as Senior Brand Strategist and Anna Bates as Senior Designer, reinforcing Brandon’s dedication to delivering innovative and impactful brand strategy and creative into its growing international partnerships. Vicky Cunningham, formerly […]
Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]