GSK advances its Aquafresh Kids range to provide expert care for 9-12-year olds

GSK advances its Aquafresh Kids range to provide expert care for 9-12-year olds

Tooth decay is the most common oral disease affecting children and young people in England. With this in mind, GSK is introducing its latest innovation in the kids’ oral care category; new Aquafresh Advance for 9-12 year olds, to support parents in maintaining healthy teeth throughout their child’s dental development. Aquafresh Advance toothpaste has been […]

LBC Asserts Its National Relevance in Rousing New TVC

LBC Asserts Its National Relevance in Rousing New TVC

LBC reveals a fresh regional TVC and national VOD in the UK, written and produced by London-based creative production agency, How Now. In a move to bring the national talk and phone-in radio station continued brand awareness and introduce LBC to a new audience, How Now have crafted five 30-second films. The campaign takes viewers […]

Balmain selects Mazarine for its new eCommerce platform

Balmain selects Mazarine for its new eCommerce platform

After considering many leaders in the field, Balmain has selected Mazarine to relaunch its eCommerce website. Balmain—the historic Parisian house enjoying an exciting renaissance under the creative direction of Olivier Rousteing—is known for being one of fashion’s digital leaders. The brand’s singular style, combined with a novel message and positioning, has excited a new generation, […]

Starcom appoints Amy Kean as Head of Strategic Innovation

Starcom appoints Amy Kean as Head of Strategic Innovation

Amy Kean has been appointed as Head of Strategic Innovation, Starcom Global Clients. Amy will report into Jodie Stranger, UK Group Chief Executive and President of Global Network Clients, EMEA. She is responsible for delivering greater strategic direction to the innovation programmes for Starcom’s clients across the globe. She will also work with the agency’s […]

Givenchy Rolls Out E-Commerce Platform to New European Markets

Givenchy Rolls Out E-Commerce Platform to New European Markets

Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is delighted to offer the givenchy.com experience to fans and followers in its five main European markets: the UK, Italy, Germany, Netherland and Spain. Overseen by artistic director Clare Waight Keller and designed in collaboration with the London-based agency R/GA, the site brings […]

Gloryparis create tailor-made shirts cut out directly from ibis bedsheets in new campaign

Gloryparis create tailor-made shirts cut out directly from ibis bedsheets in new campaign

 ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into […]

OVO Energy champions renewables in biggest and most provocative ad campaign to date

OVO Energy champions renewables in biggest and most provocative ad campaign to date

 OVO Energy, the UK’s largest independent energy supplier with 850,000 customers, today launches its biggest and most provocative advertising campaign: ‘Power your life differently’. The integrated campaign created by Uncommon Creative Studio aims to encapsulate OVO Energy’s spirit and mission of ‘positive energy since 2009’, helping people to understand that they can safeguard our […]