WARC, the global authority on advertising and media effectiveness, has released Marketer’s Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead – as well as guidance on how to meet them. The report is centred on a survey of more than 800 senior marketing and advertising professionals […]
We Are Social Paris is targeting tattoo lovers on social media with a new campaign and, for French residents, the offer of a free inking – so long as you are happy to wear a major social platform logo. The agency has taken the logos of ten social media brands and rendered them in various […]
Santa Claus has been delivering toys to children across the world for centuries in the same old sleigh year after year. According to Larry Silverberg, a professor of mechanical and aerospace engineering at North Carolina State University, it would take around six months for Santa to realistically travel the globe. Speed and aesthetics are a […]
Serviceplan Malaysia have reinforced their leadership team with the appointment of Elaine J. Chew as General Manager. Following the recent strengthening of the leadership team at Serviceplan Greater China, Serviceplan Group have more good news from their key agencies in Asia: Elaine Chew joins Serviceplan Malaysia to reinforce the leadership team. Elaine Chew takes on […]
Here comes an innovative idea from one of the most premium sound company, Bowers & Wilkins. The outcome? A creative piece of sound made together with some of Sweden’s best sound experts. Every year, as the holidays approach, we hear the same Christmas songs played over and over again. But instead of spreading joy, experts and […]
Jackdaw Design, an independent branding and packaging design company in London, has helped relaunch Urban Cordial with a new brand identity that draws on the diversity and vibrancy of urban Britain. With 10.2 million tonnes of food in Britain being wasted yearly, the rebrand supports Urban Cordial’s ethical approach to sourcing fruit from British farms […]
London design studio ShopTalk gives single-estate distiller, Chase, an iconic brand refresh for its potato vodka range, to coincide with its tenth birthday. Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money. Chase, a family-run distillery that operates out of […]
Wunderman UK launches its ‘Merry Bloody Christmas’ seasonal campaign that will provide menstrual product donations to the charity, Bloody Good Period (BGP) to help tackle period poverty. Throughout December, Wunderman will be sending out beautifully decorated tampons for the Christmas tree to clients, press and influencers. When the decoration is shared on social media and @WundermanUK is […]
More than a third of retailers have damaged their profit margins due to errors and inaccuracies in product pricing, according to new research. The findings were published in a report by pricing and automation specialist, Omnia Retail, which questioned 150 retail businesses on the scope and efficacy of their pricing strategies. The study, Retail Pricing Wars, found that 36% […]
Environmental charity, The Wildlife Trusts, has appointed the independent creative agency, Don’t Panic as its agency of record, after a competitive pitch against five other agencies. Don’t Panic has been briefed to create a nationwide campaign delivering strategy, overarching campaign concept, creative executions, production, distribution and media buys. In what The Wildlife Trusts hopes will […]