Folk VML has launched a new integrated brand campaign for Brennans Bread designed to re-establish the brand’s authority around freshness while showcasing the breadth of its range for modern Irish households. Launching from 16th March, the campaign runs across TV, VOD, Out of Home, social and in-store, bringing Brennans’ iconic promise of “Today’s Bread Today” […]
The brand is making its largest paid media investment to date to support the campaign aimed at driving national brand awareness with its mascot, Octo, front and center. Bachan’s, the original Japanese Barbecue Sauce brand known for its bold flavors and cult following, is rolling out the biggest campaign in its history with “Look for […]
Unique Talent Brings Years Of Experience As CD on Global Client Side And Agencies As Well As Diplomatic and Rock Band Credentials SpecialGuest, the independent, fully integrated creative agency, today announced that Daniel Hall has been named Group Creative Director. He will be tasked with mentoring creative team members, leading ideation across disciplines, building lasting relationships […]
Ahead of Mother’s Day, commuters were invited to pick up a free bouquet from the installation to gift to the mother figures in their lives Ahead of Mother’s Day this Sunday, Tesco helped those travelling through London pick up a thoughtful last-minute gift for the mother figures in their lives. On Saturday 14 March, a specially built 2.5m by 8m billboard appeared at Kings Cross Station featuring 5,000 vibrant tulips and the message “Need Anything From Tesco?”. From 10am to 5pm, passersby could […]
Created by the independent agency Burns, ‘Unbelievably Cool: It Can Only Be Old Spice’ demonstrates how the instant cooling sensation of Cold Spice antiperspirant helps consumers stay confident and fresh Tough situations demand confidence – but as body temperature peaks and sweat breaks out, uncertainties and insecurities can creep in. To help consumers keep cool […]
Toyota launches Battery-Electric Vehicle in new pan-European campaign. Toyota, in collaboration with T&P, have launched a pan-European 360-degree campaign for the all-electric Toyota C-HR+. Starting in March 2026, this campaign introduces the Toyota C-HR+ as the “jewel in the crown” of Toyota’s new all-electric SUV lineup, highlighting the confidence and style associated with driving a […]
Partnership marketing platform strengthens its approach in the German-speaking region, helping brands integrate cross-channel partnerships, with a focus on financial services impact.com, the world’s leading commerce partnership marketing platform, today announced the appointment of Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland. Özal will lead sales strategy […]
Strategic Growth Across the Hospitality Vertical Complemented by New Creative-Media Alliance with Questus Net Conversion is redefining the trajectory of the modern agency, proving that sustainable scale comes from strategic versatility rather than a one-size-fits-all approach. Over the last six months, the agency has accelerated its growth by evolving from a specialized analytics partner to a […]
Carmichael Lynch announced today the appointment of Brynna Aylward as chief creative officer (CCO), marking a bold new chapter for the storied integrated agency. The adam&eveDDB and GUT Toronto veteran joins at a pivotal point of momentum for the agency as it continues to transform how brands connect with culture and drive business growth. In […]
O2 unveils an innovative new campaign to spotlight the launch of its satellite-to-mobile service Today, O2 and its creative agency of record VCCP are unveiling a bold new integrated campaign that celebrates the launch of O2’s brand new satellite-to-mobile service, O2 Satellite. In an exciting first in Europe, O2 is paving the way as the first provider to launch satellite […]