STAGECOACH LAUNCHES POWERFUL NEW BRAND CAMPAIGN: ‘WE’VE GOT YOU’

STAGECOACH LAUNCHES POWERFUL NEW BRAND CAMPAIGN: ‘WE’VE GOT YOU’

Stagecoach, the UK’s largest bus and coach operator, has today unveiled its new emotionally-led brand promise, ‘we’ve got you’. Rooted in insight-driven storytelling and brought to life through authentic narratives, the campaign marks a bold new creative direction and is a first of its kind for the company. Designed to reposition bus travel as dependable, human […]

Independent Agency Open Partners wins Autotrader, Brother, Taylor Wimpey, UPSA, and Lakeland

Independent Agency Open Partners wins Autotrader, Brother, Taylor Wimpey, UPSA, and Lakeland

Open Partners announces recent client wins across automotive, tech, housing, pharmaceuticals, and retail Independent agency Open Partners has today announced a series of recent client wins including Autotrader, Brother, Taylor Wimpey, UPSA, and Lakeland. The leading brands have joined the agency to support their next phase of growth, with a focus on the integration of […]

GALERIA.ag and Adobe team up in a first-ever Brazilian partnership to implement GenStudio and boost creativity with AI

GALERIA.ag and Adobe team up in a first-ever Brazilian partnership to implement GenStudio and boost creativity with AI

As one of the first agencies globally – and the very first in Brazil – to fully integrate Adobe GenStudio, GALERIA.ag is leveraging technology to streamline campaign delivery, amplify creative output, and drive faster, more efficient results for advertisers through enhanced operational intelligence. GALERIA.ag, Brazil’s largest independent advertising agency according to the CENP-Meios ranking, is […]

Max Pawn Luxury Blends Authenticity with Dreamlike Wonder in Bold New Campaign

Max Pawn Luxury Blends Authenticity with Dreamlike Wonder in Bold New Campaign

Hot Lava Agency Challenges Resale and Advertising Norms with a Practical, Human-First Approach Max Pawn Luxury, a trusted luxury reseller for pre-loved designer goods, is bringing a fresh burst of imagination to the world of re-commerce with its enchanting new print campaign crafted by the creative minds at agency Hot Lava. Unfolding like a modern fairytale, […]

“That’s How It’s Done” – Direct Line launches major new brand campaign

“That’s How It’s Done” – Direct Line launches major new brand campaign

Direct Line today announces the launch of a major new brand platform and multi-channel advertising campaign – “That’s How It’s Done”. Going live on 21 July, the campaign highlights how Direct Line offers the best combination of speed and service for its customers. The campaign is the first by VCCP since winning the account at the end […]

M&A Evalla Advisors Adds Two to Senior Leadership to Expand Firm’s Capabilities

M&A Evalla Advisors Adds Two to Senior Leadership to Expand Firm’s Capabilities

Veersen Ghatge and Robert Pickering Bolster Leadership Team Evalla Advisors, an investment bank focused on the marketing and technology service industry, has named Veersen Ghatge as its new managing director and Robert Pickering as a senior operating advisor. Ghatge has nearly 20 years of experience in investment banking and private equity, primarily focused on the marketing and technology […]

Product of the Year Spotlight on… Flash

Product of the Year Spotlight on… Flash

For a Summer Spotlight special, Product of the Year sat down with Elysha Hamer, Marketing and Communications Executive at Navigator Tissue UK, to hear how cleaning champ, Flash Kitchen Roll, came to be—and the secret to winning shoppers’ trust. Tell us about your product and why it resonates with the consumer. In 2024, Navigator Tissue […]

Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising

Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising

Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and […]

Power of Real-Time Marketing, Creativity, and a Pasta Racket: How Lubella Turned Iga Świątek’s Offhand Comment into a National Moment

Power of Real-Time Marketing, Creativity, and a Pasta Racket: How Lubella Turned Iga Świątek’s Offhand Comment into a National Moment

One of Poland’s most beloved summer dish is pasta with strawberries and cream. It’s a sentimental favourite, a source of national pride. Polish tennis star Iga Świątek made headlines around the world last week – before going on to win the Wimbledon Ladies final – with her casual mention of her love of the dish […]