New global campaign from Mars and AMV BBDO helps unprepared kitten parents feel more confident, supported, and ready to care for their newest family member While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan – assuming their pet will instinctively fend for itself. To support […]
Marketing’s top job isn’t dying, it’s evolving dramatically and after four years of research with CMOs and challenger brands, Rival’s The Future of the CMO reveals why the CMO role is under siege and how forward-thinking leaders can seize this moment of transformation. Rival Co-Founder and CEO Eric Fulwiler explains, “Only 71% of Fortune 500 […]
B&B studio has worked together with the founders of Sauce Shop to help strengthen and harmonise the brand’s packaging design as it grows from its market stall roots to establishing itself as a household name within the major grocers. Mindful of the brand’s independent spirit – the existing visual identity and packaging design was envisaged […]
In the UK, Cadbury takes over Piccadilly Lights today with its iconic Cadbury Dairy Milk chunk Today, Cadbury Dairy Milk is launching ‘It could only be… Cadbury Dairy Milk’, an integrated campaign developed by global creative agency of record VCCP, that aims to celebrate the iconic taste of Cadbury Dairy Milk. The equity-driving product campaign brings to life the unmistakable slow […]
VSA Partners, a leading strategy and creative agency, has launched Design4Better, a new initiative that reimagines creative brand designs not just for clients or pitches, but for the pure joy of design. It’s a creative space—built by designers for designers—where visitors can see what happens when top talent is given the space to design and create […]
Taking four years of collaboration and market-leading client work to the next level Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, and operates Sainsbury’s and Argos retail media network, has announced a deepening of its partnership with Omnicom Media Group UK (OMG UK) – including agencies OMD, MG OMD, PHD and […]
Full-service creative agency Barrett Hofherr has launched a new national ad campaign for HotelTonight and Airbnb for the pair’s first-of-its-kind travel perk. The campaign shows how HotelTonight, the go-to mobile booking platform for incredible deals at top-rated hotels, and Airbnb, represent two ends of the same travel spectrum, complementing one another to provide overwhelming value for today’s […]
Research reveals that although S1%* of older adults (age c5+) now own smartphones, many still find them confusing and hard to maintain — often relying on younger family members for digital support. Against this backdrop, Swedish smartphone challenger Doro, in its latest campaign, shines a light on the absurdity of giving older relatives smartphones that […]
One box. 30 bottles. Zero chill. Just in time for National BBQ Day (May 16) and the kickoff of summer grill season, Sweet Baby Ray’s released a tasty and totally unhinged “30 Rack” of sauce featuring every flavor in their portfolio. The ultimate prize for sauce fans and grillmasters across the U.S., the limited edition Sweet Baby […]
Vodafone Ireland is excited to launch A Stranger’s Tale, a new campaign that uses the power of positive connection to bring people closer together. The new audio series, which is now available on Spotify, highlights Vodafone’s commitment to encouraging meaningful connections in an increasingly digital world. By asking people to look up from their screens and […]