London-based brand design agency, Lewis Moberly, has partnered with new online whisky investment platform, LYQD Cask Exchange, to create a brand marque and visual identity system. LYQD completed a 1.2 million Euro pre-seed fundraising round at the start of the year. Cask whisky is a valued asset. 44 million cases of whisky worth an estimated […]
Known for its bold flavour and striking blue bottle, breaking into the highly competitive U.S. market required a campaign as distinctive as Gunpowder Irish Gin itself. And what better moment to make a splash in the US than on National Gin & Tonic Day! The brand commissioned creative studio Butterfly Cannon to craft its first major advertising push. With […]
First-of-its-kind consultancy that establishes, positions, and scales specialist independent agencies in the region. After two decades shaping some of the world’s biggest brands at WPP, Nick Walsh has announced the launch of Migrate, a specialist consultancy designed to help global independent agencies land, expand, and thrive in the Middle East. Migrate exists to unlock growth […]
Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. […]
Global marketing effectiveness consultancy, Gain Theory, today released a new report ‘Prove Your Sponsorship Value: A Measurement Guide for Marketers’, providing brands with a six-step approach to measure and optimise sponsorship investments. The report highlights the importance of specific, detailed objectives as well as collecting consistent data that properly represents audience exposure. It comes at […]
Leading brand design consultancy Lewis Moberly announce the appointment of Jovan Buac as Managing Partner. Buac joins the agency from Landor, where he was Executive Director, Consumer Brands and Executive Director, Marketing & Growth. Having started her career at Lewis Moberly, Nicola Eager now returns as Marketing Director. Eager has been at Turner Duckworth for […]
The AIPIA, Active & Intelligent Packaging Industry Association, today announced the launch of the Interactive Brand Packaging Network (IBPN), a pioneering new initiative to establish packaging as a recognised media and consumer engagement channel. The IBPN aims to create an industry-wide ecosystem that elevates packaging from purely a product container into a strategic media asset […]
In an initiative created by Artplan, Mami Wata sunscreen develops facial recognition technology capable of identifying hidden faces on the back of bald heads. Recent studies have shown that humor can be a powerful tool in communication. According to Oracle’s The Happiness Report, 91% of consumers prefer brands that use humour, and 90% are more […]
If CIF cleans over 100 surfaces, why not dirty mouths too? The iconic “BEEP”—standardized at 1k Hertz and recognized worldwide—is getting a fresh twist. In its latest campaign, CIF flips censorship into an innovative media format that helps entertainment thrive instead of getting penalized for swearing. CIF Miracle Clean, known for effortlessly cleaning over 100 different […]
Borneo Orangutan Survival UK partners with creative agency, Truant, to spread the word about the near extinct orangutan species In the last 75 years, humans have wiped out over 80% of the orangutans on our planet. That’s an estimated 225,000, or 3000 every single year (IUCN). Through hunting, illegal trade, and our collective part in […]