A&W Enlists Ryan Reynolds for National Root Beer Float Day Promotion

A&W Restaurants, America’s oldest QSR chain, is counting on star power to boost their anticipated annual National Root Beer Float Day promotion.

This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6 (National Root Beer Float Day) for a FREE root beer float. No purchase necessary – just a suggested donation to Disabled American Veterans.

“This is our signature promotion,” said Liz Bazner, Senior Director of Marketing at A&W. “We think having Ryan Reynolds attached to it this year is going to make it our biggest and best yet.”

The campaign is a first for Reynolds who until now has only lent his creative abilities to personal projects and a full-time career in the media industry.

“To be honest we were kind of shocked when he agreed to do it,” added Bazner. “It really is true that you miss 100% of the shots you don’t take.”

“I don’t want to sound like an out-of-touch Hollywood egomaniac,” said Ryan Reynolds, “but my name commands a lot of attention. I’m just glad I could help put some of that attention where it really belongs—on A&W’s phenomenal root beer floats and the amazing work of the Disabled American Veterans charity.”


Follow Ryan Reynolds on Twitter to see more spots as they debut.


A&W “New Ryan Reynolds” Campaign Credits:


Whit Hiler – Executive Creative Director

Randy Steward – Associate Creative Director

Coleman Larkin – Senior Copywriter

Sarah Vaughan – Associate Art Director

Robert Baker – Sr. Digital Engagement Manager

Jacob McDaniel – Jr. Digital Designer

Danielle Havrilesko – Senior Account Executive

Audrey Moeglin – Account Coordinator


John Buckman – Video Producer / Director

Ryan G. Reynolds – Talent

George Nathan Noe – Gaffer

Spencer Wadlington – Swing

Callaway Stivers – Sound


Liz Bazner – A&W Restaurants, Sr Director of Marketing

Samantha Jackson – A&W Restaurants, Brand Manager

Spencer Barrett – A&W Restaurants, A&W Digital Manager

Hannah Sither – A&W Restaurants, Content Marketing Specialist

Source: A&W

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