Creatives from Barrett Hofherr and Supernatural have created a meme generator so voters can “Kamalize” a photo of themselves in the style of the iconic 2008 Barack Obama campaign poster to show their support for the current Democratic presidential candidate.
Barrett ECD Craig Mangan and Supernatural ECD Bob Winter created the Kamalizer to make it easy for people to “be one with” the candidate with an “ala” name extension. Zoom, Blur, Brightness, and Contrast bars let them tweak their photo’s red and blue tones. The microsite also contains links that allow visitors to share their artwork on social media (Facebook, Instagram, and X), register to vote, and donate to the Harris/Walz 2024 campaign.
“The idea was to help people show their support for Harris while combating the negative tone that’s become so exhausting,” Mangan explained. “The Kamalizer is a way for people to do that and say, ‘I’m with her’ in a more fun way.”
Credits:
- Executive Creative Directors: Craig Mangan, Barrett Hofherr and Bob Winter, Supernatural
- Executive Producer: Charlotte Dugoni, Barrett Hofherr
- Developer: Marc Bloomquist, All Kinds
- Managing Director: Brian Cook, All Kinds
Source: The Kamalizer
Barrett Hofherr and Supernatural ECDs Create Kamalizer Election Tool added by newsroom on
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