Following on from its strategic repositioning and redesign of Belvoir Farm, B&B studio has collaborated with the brand once more on a new range of Botanical Sodas, targeting the ongoing opportunity in sophisticated softs and alcohol alternatives. Initially launching in three flavour variants, the range introduces more intriguing and sophisticated flavour blends featuring natural botanical extracts in keeping with Belvoir’s commitment to nature and all-natural ingredients, yet with only 20 calories per 100ml.
Crafted with Nature
The new range design builds on the existing positioning of Crafted with Nature, evolving the brand’s illustration style in a more elevated and elegant way, signaling the products’ premium status. Working with illustrator Olga Lychkova, B&B has introduced more unusual colours into the soft drinks space, and a more artistic level of depth and detail to capture the complex flavour profiles. Gold foiling and a subtle label frame complete the premium cues.
A Botanical Bottle
Key to the new range is a bespoke glass structure, designed by B&B and created in collaboration with a structural designer and glassmaker. The shape is reminiscent of apothecary bottles to emphasise the botanicals within, while the Belvoir logo is embossed and ‘Crafted with Botanicals’ is debossed on the surface.
As Belvoir’s strategic and creative partner, B&B continues to work with the brand across broader communications, including social media and advertising.
Shaun Bowen, Creative Partner at B&B studio, says: “It’s gratifying to see the Belvoir range grow following the redesign we undertook in 2020. It demonstrates how a strong strategic repositioning and design approach can set the foundations for an ongoing relationship between client and agency, enabling brands to keep evolving in a strong and clear direction.”
Pev Manners, owner of Belvoir Farm, says: “We’ve been leaders in premium drinks for years, and our understanding of how natural botanicals behave is enabling us to make the most of the boom in grown-up alcohol alternatives with complex flavour profiles. With the new bottle and design, B&B has created the perfect mood for these delicious drinks – special, stylish and sophisticated.”
Belvoir’s Botanical Sodas range will launch at the end of February 2022 in Ocado and select Sainsbury’s. The range comprises Bitter Orange Spritz – a blend of Sicilian blood orange & bitters; Spicy Ginger Fizz – a blend of ginger, yuzu and Sancho pepper; and Floral Fizz – a blend of elderflower, hibiscus & geranium.