This is the eighth time in the nine-year history of the Directory Big Won that BBDO has been ranked #1. The annual report was based on over 7,000 awards, and involved more than 3,000 pieces of work from close to 1,500 agencies around the world.
Fifty-five (55) BBDO agencies contributed to the network’s performance, which beat its nearest competitor by more than 600 points. Eleven were ranked #1 in their respective countries, including: BBDO Belgium, Sancho BBDO in Colombia, Pages BBDO in Dominican Republic, Impact BBDO in Egypt, Impact BBDO in Kuwait, BBDO Malaysia, Colenso BBDO in New Zealand, BBDO Lahore in Pakistan, BBDO Group Russia, BBDO Ukraine, and BBDO New York in USA. BBDO New York was also the world’s most awarded agency for creativity, with award-winning work for 45 campaigns and 16 brands — more than any other agency.
“The Directory Big Won is a reflection of which agencies are delivering the best work across all media platforms. That is important in today’s media environment, where people are consuming media in more ways than ever before,” said Patrick Collister, the author of theDirectory Big Won. “Clearly, BBDO is doing this better than anyone else, year after year. No one else can match the depth and breadth of their work.”
A campaign from BBDO Malaysia for KFC, “Drumstick/Fries/Burger,” was one of the most awarded campaigns of the year, ranking #1 in poster, #2 in press, and #3 across all categories.
In addition, three of the world’s most awarded Chief Creative Officers were from BBDO (BBDO Worldwide’s David Lubars, was #2,Greg Hahn of BBDO New York #3, and Nick Worthington of Colenso BBDO #5).
Andrew Robertson, President and CEO, BBDO Worldwide commented, “Our goal is to create and deliver the world’s most compelling commercial content across all forms and platforms. Topping the Directory Big Won is one way in which we can monitor our progress. I want to thank all of our people at all of our award-winning agencies for contributing to this success day by day, job by job and client by client.”
Winning the Directory Big Won is the latest industry achievement for BBDO. Last month, the agency was named Campaign magazine’s Network of the Year. And Adweek named BBDO its 2015 US Agency of the Year. Earlier, BBDO was ranked the most effective agency network in the world in Effie Worldwide’s Effie Effectiveness Index for the second year in a row. And Warc ranked BBDO the smartest agency network in the world in its Warc 100.