BDD Perfect Storm has won the creative account for PegasusLife, the retirement living company, following a competitive pitch.
The brand, which spends more than £5m per annum on marketing has appointed Perfect Storm to a wide-ranging brief. The agency has been tasked with redeveloping PegasusLife’s premium positioning in the retirement living market, reviewing its brand architecture, redeveloping its brand identity and creating an end-to-end suite of marketing communications and materials. The business moves from Smith Dawson and follows a three-way pitch that was handled in-house.
Jo Taylor, brand director at PegasusLife, said: “Pegasus Life is on a mission to totally redefine the growing ‘later living’ sector within property. We’re now in our fifth year and have recently acquired another business, Rennaisance Homes, so we now have a wider breadth of products. It’s the perfect time to reaffirm why we’re different and Perfect Storm are aligned with our way of thinking making them the ideal partners.”
Jason Foo, chief executive at BDD Perfect Storm, added: “PegasusLive isr the most exciting and disruptive player in this market. We have the opportunity to totally redefine how people life the third age of their lives.”
Source: BDD Perfect Storm