Integrated advertising and marketing agency bigdog, announced that it has been appointed by leading international garden care company, Evergreen Garden Care, to develop communications across their portfolio of brands through key markets in 2019 and beyond. The appointment follows a competitive pitch.
bigdog will work with Evergreen Garden Care across market-leading brands like Miracle-Gro, Fertiligène, Substral, and Roundup through markets in Europe and Australasia, delivering the company mission to help gardeners easily create and maintain their green oasis amidst the rush of modern life. The business recently changed its name from Scotts following acquisition by Exponent in 2017.
Sonia Van Steenberghe, International Marketing Lead at Evergreen Garden Care comments: “bigdog performed consistently through the pitch process, delivering clear strategic direction and high standards of creative. The team understands our challenges and vision, so we’re excited to be working together.”
Mike Smith, CEO at bigdog adds: “Working with Evergreen Garden Care as they embark on their new journey is genuinely thrilling. We are looking forward to starting work with both central and local marketing teams and helping realise their ambitions.”