BSSP Bring In New Creative Director Team – Jeff Hornung And Ed Patterson.

Hornung (copywriter) and Patterson (art director) will work on key accounts including FootJoy, Parallel, and Traditional Medicinals.

First teaming up at TBWA/Media Arts Lab in 2014 for Apple on campaigns like the heartfelt ‘Frankie’s Holiday’ in 2016, encouraging people to “Open your heart to everyone” during the holiday season. The duo then moved to Deutsch LA where they worked on Volkswagon, launching the new VW Jetta via their ‘Betta Getta Jetta’ campaign in 2018.

Prior to that, Jeff worked at Google Creative Labs and 72andSunny on their Activision account. Ed was previously at Wieden+Kennedy in London working on the Aria and Orange Mobile accounts, and prior to that was a director for Blinkink and Aardman Animations working under the name ‘Sumo Science.’

“I’ve had my eye on BSSP for a while now, from being an independent force to a place that exudes smart creative and a strong culture, I knew this was an opportunity not to miss. I look forward to collaborating with new creative minds and helping to steer the creative in a fresh direction.” – Ed Patterson

“The opportunity to work on brands and products that I’m truly passionate about is what I’ve been striving and waiting for my entire career. BSSP’s roster of clients and reputation as an independent agency are unmatched, in my opinion.” – Jeff Hornung

Source: BSSP

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