Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. […]
By Kerry Willis With the growing interest in programmatic within digital out-of-home (DOOH), many media owners are accelerating the digital transformation of panels to screens. However, the transition to programmatic DOOH (prDOOH) isn’t just about technology – it’s also about education, and transforming to fully leverage the power of programmatic advertising. Having operated using traditional […]
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and […]
Launch Completes 12-Month AI Transformation for Jellyfish, Reflected in Bold New ‘Move Faster, Smarter, Together’ Rebrand Agentic Solution for In-Housing Automates Media Research, Evaluation, Content Strategy and Activation, Delivering Cost Reduction & Performance Improvement Jellyfish, the leading global digital marketing company under The Brandtech Group, has unveiled a first-of-its-kind AI-driven in-housing media platform. Built on […]
Cedara’s comprehensive measurement of Onetag emissions shows real-time AI media curation is 94% more carbon efficient than the programmatic industry benchmark. Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of […]
Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]
Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region. Monica Rodriguez has been promoted to lead Utiq’s Southern Europe […]
A New Partnership in the Name of Sustainability JAKALA, Europe’s leading AI-driven data transformation company, announces a global partnership with Cedara, the Carbon Intelligence Platform, to accelerate the adoption of sustainable practices in omnichannel advertising campaigns. JAKALA’s commitment to sustainability is reflected in its status as a Benefit Corporation since 2021 and its full adherence […]
The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its […]
ShowHeroes, a global leader in digital video and connected TV (CTV) solutions, today announces the launch of Custom Audio Ads for CTV, a groundbreaking AI-powered product that enhances CTV advertising by personalising messages based on key contextual factors. This latest addition to the ShowHeroes portfolio is powered by a strategic integration with AudioStack—an end-to-end, AI-driven audio production […]
