Annual flagship Partnerships Experience (iPX) event returns June 9–11, 2026, featuring expanded AI programming, product innovation roadmap, and immersive attendee experiences impact.com, the global infrastructure for partnership-driven commerce, today announced the return of its flagship global event, Partnerships Experience (iPX), taking place June 9-11, 2026, in Austin, Texas. iPX 2026 will bring together more than 1,000 leaders […]
C-Centric has appointed David Barker as VP Product to lead the strategy and development of its product portfolio across data, AI and AdTech. The appointment comes at a key point in C-Centric’s growth, as it expands its work with enterprise clients and media companies to ensure their data foundations are robust, connected and ready to […]
Comprehensive AI visibility platform and services combines validated tactics, proprietary SEO and AI Optimization technology built with API and MCP connectors, and white-label services to help agencies scale in AI search era Semify, a leading white-label digital marketing platform, today announced the launch of its AIO service, an AI Optimization service designed to help marketing […]
Prophet’s latest consumer AI report finds usage up 50% but two-thirds worry about the human impact One great irony of the AI boom is the more people rely on it, the more they are beginning to distrust it. According to a survey of over 2,000 consumers in five countries by growth firm Prophet, global consumer […]
Solution enables Shopify merchants to drive highly-qualified traffic to their sites from within their Shopify dashboard Preciso has launched Ultima Ads for Advertisers, the company’s latest DSP solution, integrated as an app in eCommerce platform, Shopify. Ultima Ads for Advertisers is the first native ads app plugin for Shopify that focuses on a merchant’s advertising goals […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
New collaboration combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem Rakuten International and impact.com today announced a strategic alliance to modernize the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading […]
Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly’s inventory through VIOOH’s global platform. Buyers can access Firefly’s network via major demand-side platforms (DSPs), enabling seamless, […]
Early integration gives brands a direct way to discover creators, activate sponsorships, and measure performance using trusted, first-party data impact.com, the world’s leading commerce partnership marketing platform, announces it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage […]
The move brings enterprise AI search, retail media and agentic commerce to millions of merchants Particular Audience announces the official launch of the PA DiscoveryOS app on the Shopify App Store. The launch marks a major milestone for the ecommerce industry, taking complex, enterprise-grade AI capabilities—historically reserved for retail giants with massive engineering budgets—and making them instantly […]
