The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]
Brand Metrics’ SDK-free interactive measurement solution signals a new era of interactive CTV advertising. Brand Metrics, a global leader in brand lift measurement technology, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities. Already in use with Tier 1 […]
Cheil and the Jeju Institute of Korean Medicine have launched a safety system based on the traditional community culture of “haenyeo”, women free-divers in the South Korean province of Jeju. The haenyeo dive dozens of times a day up to 20 meters deep to harvest seafood, relying solely on their own bodies without any modern […]
Particular Audience, the AI-powered personalization and retail media company behind Adaptive Transformer Search and Gradient-Boosted Retail Media, today announced the promotion of Beth Smith to Vice President, Customer Success & General Manager, UK. Previously Global Head of Account Management, Smith will continue lead Customer Success globally while overseeing operational and commercial strategy for the UK […]
Jellyfish Australia, a digital marketing performance company that helps brands thrive through the fusion of creative, consulting, and technology, has announced the appointment of Maria Africa as Senior Director of Paid Media. Maria has more than sixteen years of experience in cross-channel strategy, performance marketing, and client solutions across global and regional B2C and B2B […]
White paper finds that ad networks are working hard to clean up the supply path and focusing on quality rather than quantity to deliver better outcomes Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks 2026 delves into how successful ad networks are shifting from aggregation to curation – doubling down on […]
New customer portal delivers immediate funding, real-time insights and seamless integrations with major digital platforms to accelerate revenue access and performance Revving, the fintech platform reshaping the financial infrastructure of the digital economy, has launched RevHub – a first-of-its-kind customer portal designed to eliminate payment delays across the digital economy. Rebuilt from the ground up […]
Strategic acquisition brings world-class SEO/AI/PPC reporting software platform and international expertise to leading white-label digital marketing software platform Semify, a leading white-label digital marketing software platform specializing in Search Engine Optimization (SEO), Paid Search Advertising (PPC), Paid Social Advertising, and AI Optimization (AIO), today announced the acquisition of Dragon Metrics, an international SEO/AI/PPC reporting software […]
Bid-smart adtech innovator strengthens its ties with one of the world’s leading AI hubs Bid-smart ad platform Preciso today announces a new alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining the non-profit organisation as an official vice-president enterprise member. The SAIIA promotes the development and application of AI technologies and is the leading […]
Havas is the first agency to deploy Samsung Ads’ new ad unit in Europe saw strong engagement with its ad, focused on pizza-based trivia questions Samsung Ads, the advertising arm of Samsung Electronics’ media division, Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, […]