JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising […]
Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and […]
Optimising placements to customer need-state rather than contextual category lifted ad-content fit by almost 50% in simulations of eight major World Cup campaigns The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study finds that World Cup advertisers could lift the resonance of […]
The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]
New solution enables brands, agencies and publishers to commission award-winning production talent across any discipline from a verified network of over 8,000 filmmakers across 120+ countries Tech-powered production company Untold Fable today announced the launch of a new talent sourcing platform that enables brands, agencies and publishers to commission award-winning and emerging creative talent from its global […]
AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media and marketing decisions, today launched AudienceAI Assistant, a new solution that […]
AI will play a key part in the future retail media landscape, says a new guide from Particular Audience – but it warns LLMs will take control if retailers don’t AI will inevitably reshape the commerce media supply chain, with the potential of enormous benefits for advertisers, retailers and consumers. But retailers have only a […]
Every day, millions in global ad spend is compromised by simple human error: a geo-targeting mistake, a broken tracking pixel, or a lifetime budget accidentally set as a daily budget. As programmatic advertising platforms grow increasingly complex, relying on manual human checks is no longer viable. To solve this, TRKKN, a leading global Google Marketing […]
After establishing itself in the UK, US and Canada, the independent browser and search engine moves to boost European presence Brave Browser & Search Engine, the independent, privacy-first browser and search engine, has announced its expansion into continental Europe, appointing Zouher Yahia and Thomas Bindl as Senior Ad Sales Directors for France and Germany respectively. […]
Annual Partnerships Experience (iPX) event returns on 30th June, featuring expanded AI programming, product innovation roadmap, and a keynote from legendary movie creative Jason Bevan impact.com, the global infrastructure for partnership-driven commerce, has announced the agenda for the London edition of its iPX event, which takes place at the Science Museum in London on 30th June. The […]