Utiq now reaches over 55 million people across Europe with its consented, deterministic identifier

Utiq now reaches over 55 million people across Europe with its consented, deterministic identifier

The European AdTech company also confirms it is working with 26 Telco partners that power its signal infrastructure across mobile and fixed-line environments Utiq, the European AdTech company providing Telco-powered infrastructure rooted in authentic, user-consented signals, today announced two major business milestones that confirm the scale, traction and technical robustness of its privacy-first solution. Just […]

esbconnect and Mdeg combine datasets to create UK’s largest GDPR-compliant consumer data file

esbconnect and Mdeg combine datasets to create UK’s largest GDPR-compliant consumer data file

The combined file, ideoOS, will power high-performance audience targeting, enrichment and matching across paid social and programmatic Customer acquisition specialist esbconnect has announced a partnership with data company Mdeg, which will see the two companies’ datasets merged to form the UK’s largest independent deterministic data provider for ID resolution and audience targeting solutions. The combined […]

Freshly Squeezed: The Digital Voice™ launches Adtech Hub for the adtech industry

Freshly Squeezed: The Digital Voice™ launches Adtech Hub for the adtech industry

Adtech Juice launches as an online adtech knowledge portal serving as a guide, handbook and glossary for the industry Global B2B adtech specialist PR agency The Digital Voice™ today launches Adtech Juice, a global online learning hub providing an essential service to the adtech industry. Designed to support brands, agencies and publishers as well as […]

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]

VeraViews launches UAE’s first home-grown Ad Exchange & SSP

VeraViews launches UAE’s first home-grown Ad Exchange & SSP

VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with available […]

impact.com Announces Continued Growth in Q1 2025 Driven by Increasing Awareness that Partner-led Marketing is Helping Brands Build Trusting, Authentic Communities That Propel Performance

impact.com Announces Continued Growth in Q1 2025 Driven by Increasing Awareness that Partner-led Marketing is Helping Brands Build Trusting, Authentic Communities That Propel Performance

In the first quarter, impact.com demonstrated its position as the leading partnership management solution globally by welcoming hundreds of leading brands to the platform, announcing the return of its Partnerships Experience event, relentlessly investing in its products, and winning multiple awards across the international industry. impact.com, the world’s leading commerce partnership management platform, announced today […]

Sparteo hires Louis-Etienne Balleydier as Chief Legal Officer

Sparteo hires Louis-Etienne Balleydier as Chief Legal Officer

Experienced executive will support the next phase of Sparteo’s growth Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as its new Chief Legal Officer. Formerly Group General Counsel at Mirakl, Balleydier joins Sparteo with the mission of scaling and enhancing Sparteo’s legal operations in France and internationally to support […]

FAB Finalists For The 27th FAB Awards Revealed!

FAB Finalists For The 27th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 27th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards […]

Imperial College Business School taps into The Brandtech Group’s leading Generative AI capabilities to upskill marketing students 

Imperial College Business School taps into The Brandtech Group’s leading Generative AI capabilities to upskill marketing students 

 The Brandtech Group is announcing a new pilot programme with Imperial College Business School to enable MSc Strategic Marketing Online students to be trained on how to use its Gen AI marketing platform, Pencil, for a hands-on Gen AI learning experience. Imperial Students will gain full access to the company’s market-leading Gen AI platform, Pencil, […]