The brand lift measurement specialist allows Quizlet’s advertisers to gauge their campaigns’ impact on brand awareness, perception and purchase intent Brand Metrics, a global leader in brand lift measurement technology, today announced an extension of its strategic partnership with Quizlet, the global learning platform. The collaboration, now in its second year, underscores Quizlet’s commitment to […]
Making tools freely accessible to brands and retailers for Retail Media reporting, Ad Serving integration and Agentic Commerce, built on Particular Audience’s market-leading Adaptive Transformer AI-powered search. Particular Audience, the AI-powered retail media platform transforming product discovery and advertising, today announced the launch of the Particular Audience Open Source Suite – three developer-first tools now […]
Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and […]
iCo Medios, a leading digital out-of-home (DOOH) media company in Colombia, today announced a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This alliance, officially signed in March 2025, marks a significant milestone for the Colombian advertising industry — enabling programmatic access to additional high-impact screens in key […]
New research shows 10% uplift in purchase intent among viewers of home screen ads, and even stronger impacts when combined with ads on Samsung TV Plus Samsung Ads, the advertising arm of Samsung Electronics’ media division, has opened up advertising on the home screen of Samsung Smart TVs to non-endemic brands for the first time. […]
Experienced marketing services, adtech and data professional will spearhead a customer-focused product strategy Programmatic platform Limelight Inc. has appointed Jez Fawcett to the role of Global Head of Product, with responsibility for leading the company’s product strategy and roadmap. Jez will work across all Limelight teams to determine priorities for customer success, sales and marketing, […]
Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation and intelligent activation. This integration makes Anonymised‘s proprietary ID-less audiences available through Bedrock Platform, marking the first time that the data has […]
Toast, the production agency, is proud to announce the launch of StoryX, a cutting-edge AI-powered story-finding platform designed to uncover authentic narratives and real people’s stories, and spark inspiration for casting on-screen talent. Developed in-house, StoryX uses the strengths of AI to unearth compelling, real-world stories that align with specific themes, talent traits, and brand […]
Leading commerce partnership marketing platform reports another strong quarter, punctuated by new client wins, product updates, knowledge-sharing and further industry recognition. impact.com, the world’s leading commerce partnership marketing platform, announced today its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged […]
Every Screen is a Stage: a multiscreen platform spanning CTV and the open web, with an AI product pipeline through 2026 ShowHeroes today unveils SemanticHero AI, the latest generation of its proprietary targeting engine and the company’s most significant product launch since its founding in 2016. The release is both a continuation and a transformation: building […]