Missing People Reclaims the Narrative from True Crime Obsessives in Gutsy Campaign

Missing People Reclaims the Narrative from True Crime Obsessives in Gutsy Campaign

New work was developed in collaboration with BBH and Merman In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narrative. Partnering with BBH London and Sharon Horgan’s production company Merman, the charity has launched a provocative campaign that challenges audiences’ growing thirst for true-life tragedy. Whilst […]

GetYourGuide Launches Global Brand Campaign “Book Forward to It,” Reframing How Travellers Think About Planning 

GetYourGuide Launches Global Brand Campaign “Book Forward to It,” Reframing How Travellers Think About Planning 

Appealing to the 80% of travellers who prioritise preparation over impulse, GetYourGuide and creative agency Preacher flip the script on travel spontaneity  GetYourGuide, the world’s leading marketplace for travel experiences, has unveiled its 2026 global brand campaign and platform, “Book Forward to It.” The campaign makes a sharp, playful, deeply human argument for why the […]

MR. PIBB AND SCOTTIE PIPPEN TEAM UP TO REJECT LABEL OF “SECOND BEST”

MR. PIBB AND SCOTTIE PIPPEN TEAM UP TO REJECT LABEL OF “SECOND BEST”

Majority & WPP OpenX launch mockumentary-style campaign that re-introduces Mr. Pibb with challenger edge and satirical charm. The Coca-Cola Company is partnering with legendary basketball Hall of Famer Scottie Pippen on a new ad campaign re-introducing Mr. Pibb as the indubitable favorite that’s been underrated and overlooked for far too long. Pippen champions the bold, sweet-yet-spicy […]

Unilever’s Cif turns an internet joke into a real way to clean up credit

Unilever’s Cif turns an internet joke into a real way to clean up credit

The brand known for cleaning over 100 surfaces now helps consumers clean up their financial records in partnership with Serasa After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take the internet seriously. Known for its powerful cleaning on over […]

Primark Goes ‘Shockingly Chic’ with Spring Collection

Primark Goes ‘Shockingly Chic’ with Spring Collection

Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]

Danone to acquire Huel, extending its portfolio in Functional Nutrition

Danone to acquire Huel, extending its portfolio in Functional Nutrition

Danone today announces it has entered into a definitive agreement to acquire Huel, a leading player in complete, nutritionally balanced meal solutions. In line with its Renew Danone strategy, the acquisition will enhance Danone’s presence in functional nutrition and extend its portfolio into the fast-growing Complete Nutrition space. Huel’s complementary range, spanning various food forms […]