New work from VCCP champions Aldi Price Match, showing customers they can get great value on everyday essentials without the hassle of a big shop Co-op Food, the UK’s leading convenience retailer, launches the latest chapter of its ‘Pop to Co-op’ creative platform, encouraging members and customers to leave the ‘big shop faff’ behind and get […]
Esporte Clube Bahia, one of Brazil’s most iconic football clubs, has partnered with the United Nations Population Fund (UNFPA) and independent agency Propeg to launch “Third Half,” a campaign confronting the rise in violence against women on football match days. For women at Bahia’s Arena Fonte Nova, the final whistle did not mean it was […]
New brand mascot, Fred the Fox, calls for Brits to ‘give chicken the night off’ as research reveals more than half are bored of chicken Protein challenger, Better Nature, is taking on one of the biggest campaigns in Food & Drink with the launch of its first ever out-of-home campaign -‘Believe in Tempeh’- as the challenger […]
Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]
New creative wave builds on early momentum in Richmond, moving the Charlottesville-based public radio station’s audience from awareness toward action while introducing the brand to listeners in Roanoke. Dotted Line Agency (DLA), an independent, full-service advertising agency, has launched the next wave of creative for WNRN, a Charlottesville-based public radio station known for its human-curated, […]
‘Super Sitters’ puts the real people and skills behind Bubble’s childcare network at the heart of the brand Flexible childcare platform Bubble has launched ‘Super Sitters’, a new out-of home advertising campaign developed with integrated agency Boldspace that celebrates the pride in their sitter network and puts them front and centre. The creative celebrates the extraordinary sitters who are also teachers, first aiders, musicians, and healthcare professionals within […]
Primark changes the game of the activewear category in latest global campaign by VCCP Today, Primark unveils its activewear collection, Primark Form, with a playful new campaign which skewers the pompous seriousness of the world of activewear – proving you don’t have to pay seriously high prices to get seriously great kit. Created by global […]
New work from the “Smart to Intelligent” platform debuts during FOX’s Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca Independent agency Hot Lava is debuting new work for Arrow Electronics during The Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca. Airing nationally on FOX, the :30 spot, titled “The Speed of Arrow,” extends Arrow’s […]
The billboard will be located in Whitechapel and asks a hard question: not who broke Britain, but how might we start fixing it? Elliott Starr, founder and Creative Partner at Belief Studio, has collaborated on a sequel to his Broken Britain billboard, with a new 48-sheet public artwork appearing in Whitechapel, London, during the London […]
New brand platform from McCann in London launches following a competitive pitch win and will shape comms, customer experience and content for the healthy recipe-box brand. Mindful Chef is launching a new brand platform, ‘Eat for Joy’, created by McCann in London following the agency’s recent competitive pitch win, as the UK’s highest-rated* recipe box […]