Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]

Lebanese Basketball Federation uses pre-game tradition to inform audience of the impacts of deforestation

Lebanese Basketball Federation uses pre-game tradition to inform audience of the impacts of deforestation

As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove […]

Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.”  Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]

Twelve kicks off ‘Football Shirt Friday’ campaign on behalf of the Bobby Moore Fund and Cancer Research UK

Twelve kicks off ‘Football Shirt Friday’ campaign on behalf of the Bobby Moore Fund and Cancer Research UK

Award winning creative and production company, Twelve, announced its latest work for the Bobby Moore Fund’s seventh annual Football Shirt Friday. Taking place during Bowel Cancer Awareness Month, Football Shirt Friday  encourages people across the UK to proudly wear their shirts on April 26thraise money to help fund life-saving bowel cancer research. Alongside researchers and […]

New Greenpeace video parodies Nestlé’s plastic monster

New Greenpeace video parodies Nestlé’s plastic monster

Nine years after launching a viral video parody of Nestlé’s Kit Kat brand, the environmental group, Greenpeace, has released another video, this time highlighting Nestlé’s extensive use of plastic packaging. In the social video, Nestlé’s “Chief Plastics Officer” heads to a vending machine for a refreshment after a game of squash, but instead of receiving […]

VMLY&R Mexico unveils ‘The Same Blood’ campaign for the Special Olympics Latin America

VMLY&R Mexico unveils ‘The Same Blood’ campaign for the Special Olympics Latin America

During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched “The Same Blood,” a film that highlights the valuable contribution of persons with intellectual disabilities to the sport’s world and in our daily lives. The film shares the story of a young boy’s pursuit to follow in […]

Isobel launches new £6M campaign for Healthspan

Isobel launches new £6M campaign for Healthspan

Creative agency isobel launched a new advertising and creative campaign for Healthspan, leading online vitamin and supplement supplier, two years after they last appeared on TV in 2017. There is an assumption among consumers that supplements are all the same, that turmeric is simply just turmeric. Perception is that whatever vitamins, minerals or supplements you […]

The Guardian launches new campaign creative to promote Today in Focus podcast

The Guardian launches new campaign creative to promote Today in Focus podcast

The Guardian, in partnership with in-house creative agency OLIVER, has launched new advertising creatives to support daily news podcast, Today in Focus. Appearing on London Underground tube panels from April 8 and running for two weeks, the bespoke design was specially created with podcasting listening and commuting in mind. The adverts feature transcripts of audio […]