Sun Valley Hands the Camera to the Mountain Community in Latest “Ski on the Sunny Side” Ad Campaign

Sun Valley Hands the Camera to the Mountain Community in Latest “Ski on the Sunny Side” Ad Campaign

Fortnight Collective is extending Sun Valley Resort’s “Ski on the Sunny Side” campaign for the 2026-27 season with “Make the Sunny Side Your Own,” a creator-led continuation of the platform. The campaign runs from August through April 2027 across video, social, out-of-home, digital banners and email. Media will run nationally on YouTube, CTV, local Boise […]

MCCANN UK PUTS JOURNEY OF RECOVERY AT THE HEART OF INVICTUS GAMES’ RETURN TO THE UK

MCCANN UK PUTS JOURNEY OF RECOVERY AT THE HEART OF INVICTUS GAMES’ RETURN TO THE UK

Agency brings Invictus Games to life with visual identity and campaign inspired by 2027 games host city Birmingham Invictus Games Birmingham 2027 has launched a new digital out-of-home (DOOH) campaign across Greater Birmingham this week, marking the next step in building awareness and excitement ahead of the Games in July 2027. Created in partnership with […]

Subway and Saatchi & Saatchi celebrate the power of choice in new brand proposition, Get Your Own Way

Subway and Saatchi & Saatchi celebrate the power of choice in new brand proposition, Get Your Own Way

Subway has launched Get Your Own Way, a new brand proposition for EMEA, brought to life through an integrated campaign. Built around real guests and the meals they create, Get Your Own Way puts customisation front and centre, bringing new meaning to Subway’s unique market offering. As the champions of customisation, the campaign highlights Subway’s […]

‘Not As Sweet As They Look’: Sour Patch Kids debut in first ever UK advertising campaign

‘Not As Sweet As They Look’: Sour Patch Kids debut in first ever UK advertising campaign

Mondelez celebrates Sour Patch Kids’ mischievous side in nationwide out of home campaign For the first time ever, Sour Patch Kids are bringing mischief to the streets of the UK with its first-ever integrated campaign, created by global creative agency of record, VCCP. The playful new brand platform ‘Not As Sweet As They Look’ introduces […]

Cup Noodles Signs A 300-Year-Old Vampire Influencer To His First Brand Deal

Cup Noodles Signs A 300-Year-Old Vampire Influencer To His First Brand Deal

Garlic-Obsessed Vampire Vladison Launches Blood-Red Hot Garlic Chicken Vampire Noodles For Spooky Season Meet Vladison, a fictional 300-year-old vampire influencer who just landed his first brand deal: Promoting Cup Noodles’ new Vampire Noodles. There’s just one problem. They’re garlic flavored. Created with agency of record Cornett, Vladison stars in a six-week campaign for Cup Noodles’ […]

MARTHA STEWART SPEAKS CAT IN LATEST AD CAMPAIGN FOR PRETTYLITTER

MARTHA STEWART SPEAKS CAT IN LATEST AD CAMPAIGN FOR PRETTYLITTER

Raindrop Agency Expands Successful “Gift Of Gab” Campaign & Builds On Lifestyle Maven’s Ongoing Partnership With The Brand Raindrop, the full-service creative, branding and performance marketing agency based in San Diego, is breaking a funny and surprising advertising campaign for PrettyLitter, the breakthrough cat litter that monitors a cat’s health, which stars lifestyle legend Martha […]

Vitality: Your Health’s Best Friend

Vitality: Your Health’s Best Friend

Today, Vitality launches a new nationwide campaign for its health and life insurance business, with creative agency of record VCCP, bringing to life its ‘Your Health’s Best Friend’ brand platform, showcasing their differentiated approach to insurance. The campaign aims to redefine what health and life insurance can do for people, emphasising how Vitality offers more […]

SWIFTY FOR MAYOR — RYOBI® AND McCANN ANNOUNCE DOCUMENTARY SHOWCASING A SPOT CLEANER’S RUN FOR OFFICE

SWIFTY FOR MAYOR — RYOBI® AND McCANN ANNOUNCE DOCUMENTARY SHOWCASING A SPOT CLEANER’S RUN FOR OFFICE

Teaser trailer drops today for unexpected documentary following Swifty’s real campaign to ‘Take Care of Staines’ – full film premieres this November Two months of campaigning. 29,000 doorsteps. One absurd candidate that got a whole town to care about politics again. Following McCann’s campaign that saw a RYOBI® spot cleaner stand as an independent candidate […]