adidas, Hypebeast and Fin Design + Effects unveil futuristic new OZWEEGO campaign

adidas, Hypebeast and Fin Design + Effects unveil futuristic new OZWEEGO campaign

adidas and Hypebeast unveil a slick new campaign to promote the new adidas originals OZWEEGO for the Chinese market. The commercial features a star-studded cast of C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and rapper-producer Dough-Boy. Hypebeast enlisted boutique design and VFX studio Fin Design + Effects to craft the mind-bending VFX for the […]

M&C Saatchi raise awareness for one very important possession that is often neglected when moving house

M&C Saatchi raise awareness  for one very important possession that is often neglected when moving house

Bin or keep? It’s something everyone asks themselves when moving house. Old clothes and meaningless mementos are just a few of the many possessions we’ve long since outgrown and we decide if we want to bring along with us. M&C Saatchi were tasked by the Royal Mail, with raising awareness of one very important possession […]

UKTV reveals ‘Ghost Billboard’ to promote Dad’s Army: The Lost Episodes

UKTV reveals ‘Ghost Billboard’ to promote Dad’s Army: The Lost Episodes

To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled a huge 1940s army-recruitment style out of home ad campaign which has been specially designed to look as if it has been in place for decades. The specially created, time-weathered ‘ghost billboard’ harks back to WW2 propaganda advertising and has been designed […]

JetBlue takes a stand against air travel mediocrity with ‘Alright Brothers’ parody

JetBlue takes a stand against air travel mediocrity with ‘Alright Brothers’ parody

JetBlue, the airline with a mission to inspire humanity, has a message for travelers everywhere: You deserve better. Launching August 16, its latest campaign, ‘Just Alright Doesn’t Fly Here,’ takes a stand against mediocrity in air travel and reminds travelers they don’t have to accept the bare minimum that has become standard across the industry.  […]

Hyundai progresses into the future by taking us back to the past with its “Next Awaits” campaign

Hyundai progresses into the future by taking us back to the past with its “Next Awaits” campaign

While other car brands are still announcing sustainable cars, Hyundai has already brought three zero-emission vehicles onto the road. This progressive attitude is nothing new for Hyundai, given their rich entrepreneurial history, but it remains a lesser known fact to the outside world. So when it came to promoting their next generation of cars — […]

Leo Burnett London and McDonald’s create spoof Hype brand ‘Schnuggs’ to launch their hottest new product

Leo Burnett London and McDonald’s create spoof Hype brand ‘Schnuggs’ to launch their hottest new product

McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]