The influencer based campaign encourages people to take control of their sexual experience by raising awareness that when a condom fits right, sex feels better.
VaynerMedia London has launched #FitMatters, its first campaign for global sexual wellbeing brand, Durex. Durex’s research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing […]
Creative agency Impero today announces the launch of George at Asda’s next Back-to-School campaign ‘Uniform for the People’ to promote the supermarket’s great quality yet affordable schoolwear. The campaign aims to show that George at ASDA has parents’ backs, with a range of uniforms designed to deliver great value and durability for kids returning to school at the end of […]
The campaign promotes taking action for a better tomorrow
NatWest have launched a new edition of their brand platform ‘Tomorrow Begins Today’. The campaign encourages people to take action today, for a better tomorrow. Financial confidence and organisation have never been more important for households and businesses across the country. But taking action can be held back by a lack of tools, self-belief or simply a […]
‘Run for Each Other’ reveals the gritty determination and formidable team spirit of the track runners competing in the 2022 championships
“No matter how good a runner you are, you will always be better with a team” As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a new campaign by Swiss sportswear company, On, celebrates the transformative power of team spirit, shared values and fellowship – even for athletes […]
‘Don’t Be Perfect, Be Present’: New Sun Lolly campaign is inspired by 2022 YouGov poll which found that 3 out of 4 Danish parents feel under pressure to be perfect “It’s easy to forget that everything on social media is curated, and you start comparing yourself”, this is the view of a Danish parent featured […]
VIBE by Jet2holidays has coupled up with Wavemaker UK and ITV for an integrated campaign to celebrate its designation as this year’s official travel partner of Love Island. VIBE by Jet2holidays is designed for the growing millennial market and offers an extensive collection of over 160 hotels across almost 50 resorts. Whether laidback or lively, […]
The Times of India’s new campaign ‘The Times of a Better India’ celebrates India’s progress through every decade and the opportunities it created for citizens to leverage.
‘The Times of a Better India’ is an initiative that explores the continuum of change and positive development that India has witnessed since Independence, where every decade has built upon the progress of its preceding one. Chronicling achievements such as the country’s first underwater tunnel for the Kolkata Metro, which is currently under construction, to […]
EPIC The Irish Emigration Museum is once again challenging the negative stereotypes attached to Ireland and the Irish people, in its latest campaign, This Is Not Us. Following research for this campaign, EPIC has uncovered predictive search data which shows that many incorrect and misleading perceptions of the Irish still prevail globally – the most […]
Numan launches provocative large-format digital OOH campaign to break down the taboo and embarrassment that can often prevent men from seeking medical help for erectile dysfunction. Numan, a digital platform for men’s health, has launched a nationwide digital OOH campaign in a mission to normalise men’s health concerns and address erectile dysfunction. The digital OOH […]