Rémy Martin and FRED & FARID New York celebrate local sounds through “Voices of Harlem,” a collaboration with Harlem Writers Guild
New campaign reframes the brand and its role helping consumers find the right car for them, simply
Creative agency Brave has created a new multi-million pound advertising campaign for Motors.co.uk. Introducing a new brand platform ‘Search Less. Live More.’ This is the first major campaign for Motors since 2016. Launching with a new 30 second spot, the campaign highlights the central role that cars play in enriching people’s everyday lives. The campaign will break on […]
Friend:DS is the first application with artificial intelligence that, thanks to its analysis of language and writing cadence, connects people with the same affinities. In a test, volunteers verified that the application was 99% effective. The application, developed by Glassworks, arose from a premise: one of the most popular ways of meeting people today is through applications, […]
TVC to be rolled out this weekend
Publicis Dublin creates ‘The Perfect Match’ for Heineken® Ireland
Zalando, Europe’s leading online platform for fashion and lifestyle, today launches its new campaign ‘Here to Stay’, celebrating those who stay true to their beliefs and take a stand for lasting progress. The campaign aims to foster a dialogue on core values such as diversity & inclusion and women’s empowerment, which inspire and encourage people […]
● which.co.uk/scamalerts - Helps the public stay up to date on the latest scams
Independent creative agency St Luke’s has launched a marketing campaign for UK consumer champion Which? warning consumers of personal and financial scams. A series of striking characters will launch on social and digital media, print and out of home (OOH) from 22 March 2021. In this new marketing campaign, the creative agency sought to engage people with characters in static […]
Creative and production outfit Quiet Storm has developed a new awareness driving ATL campaign for the UK’s number one disinfectant brand, Zoflora. Bringing to life Zoflora’s ‘KILLS GERMS Beautifully’ message, the creative aims to engage new audiences by demonstrating the brand’s unique offering of unrivalled fragrance quality and performance, combined with product efficacy. Launching with […]
UP&GO, the challenger on-the-go breakfast drink brand, will launch its first ever TV advert on Channel 4 on April 9th during Gogglebox running for 6 weeks. The ad, created by TV advertising and video production agency Toast, highlights UP&GO’s partnership as the Official Breakfast Partner of British Swimming and was filmed at the London Aquatics Centre, home to the […]
- Initiative developed in partnership with M&C Saatchi as part of Census 2021 campaign
Hundreds of buildings and landmarks throughout England and Wales will be lit in purple this weekend to celebrate the upcoming census and its importance to communities. The initiative was developed by The Office for National Statistics (ONS) in partnership with creative agency M&C Saatchi, as part of the integrated Census 2021 campaign which launched last month. The event […]
Younger people more likely to use and engage with subtitled ads
72% of adults in the UK think companies and organisations should subtitle all their adverts, according to new consumer research. The research was commissioned by subtitling company SubText Digital, which launches today 18 March. It looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. […]