New integrated campaign featuring football stars Declan Rice, Lauren James and Virgil van Dijk puts generosity at the heart of this football season Today, Cadbury unveils its latest campaign, ‘Win for Your Squad’, a nationwide initiative which aims to shift the focus from individual glory to collective celebration. Created by global creative agency of record VCCP, the campaign reinforces […]
Directed by Papaya Films’ Favio Vinson, End Animal Abuse uses fashion-inspired visuals and human actors to expose the hidden brutality of laboratory animal testing Animal testing is often hidden behind closed laboratory doors, making it difficult for the public to truly grasp the suffering endured by millions of animals every year. A haunting new campaign […]
An evolving mural, Lime bike takeover, recovery rides in branded black cabs and Citymapper activations embedded the brand into the fabric of Hackney Performance footwear and apparel brand, HOKA, launched an experiential multichannel campaign in celebration of its support of the HOKA Hackney Half Marathon, marking its first year as title sponsor, which took place […]
happn, the real-life dating app, is today launching its first ever physical advertising campaign in the UK – with the brand’s local-first proposition set to light up London. The campaign launches today across 14 of the city’s busiest bus routes, and across 30 Underground escalator panels – with a focus on routes across London’s creative […]
Now in its third year, Walkers’ iconic campaign continues to reward fans who are gameday ready with Walkers by delivering unmatched football-watching experiences Just in time for the FIFA World Cup 2026™, Walkers, Britain’s most loved crisp brand and Official Snack Sponsor of the FIFA World Cup 2026™, announced today the latest chapter of its “No […]
Creative highlights how the world stops when the football starts Online betting and gambling company Betway has released its latest campaign, as World Cup mania builds across the UK. Created by McCANN in Manchester, the new campaign aims to drive awareness, consideration and usage of the Betway platform during football’s biggest cultural moment runs across TV, OLV […]
Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]
The History of Advertising Trust (HAT), custodian of the world’s largest archive of UK advertising, turns 50 this year – marking a significant milestone in the history of the British advertising industry. Founded in 1976, HAT has spent half a century collecting, preserving and cataloguing the creative output of an entire industry: over 10 million […]
The Corner has launched its latest campaign for MOSS, introducing the Summer 2026 collection under the creative campaign ‘Bring Back Stories’. Building on the platform of ‘Men of Style + Substance’, introduced last year, the new work takes the MOSS man into a more story-led, emotional territory. At the heart of the campaign is MOSS’ […]
Microsoft and Droga5, part of Accenture Song, are blurring the line between study and play in a new Windows campaign for college students, led by the hero film “Doppelmode.” Built around the idea “Two Worlds. One Machine.” The work brings to life how today’s students can seamlessly move between productivity and play on a Windows […]