“ONLY” reclaims the brand’s iconic status in the beer category Peroni Nastro Azzurro, the world’s Number 1 premium Italian lager, has launched its new global platform, “ONLY”. Created by McCann London, the platform positions the brand as a stylish, Italian icon of the beer category, defying category conventions to bring boldness and iconicity back to […]
Smint – the UK’s No.1 sugar-free mints brand¹ – is scaling up its ‘Refresh and Reset’ platform with its most ambitious campaign to date. The launch comes as Perfetti Van Melle cements its position as the leading manufacturer in sugar-free mints, with Smint and Mentos driving growth as the fastest-growing brands in refreshment across value, volume […]
The UK’s largest bakery brand, Warburtons, is serving up a feast for the ears this March, bringing the voice of the world’s most famous storyteller, Morgan Freeman, to Baker Street London Underground station. For two days only, the Hollywood legend will move away from narrating blockbuster hits on the silver screen to narrating Londoners’ commutes, as […]
Since its inception, Chosen Foods‘ goal has been to do good in the world by being good for the world, replacing bad fats with the good fats of 100% Pure Avocado Oil across the kitchen pantry. To make good fats more accessible and not sacrifice taste, Chosen Foods launched a complete line of salad dressings in […]
Opopop will debut chainwide across thousands of Walmart stores this month Raindrop, the full-service creative, branding and performance agency, recently launched a humorous and attention-grabbing campaign for microwave popcorn brand Opopop, the creators of Flavor Wrapped™ popcorn kernels, that demonstrates why this flavor-packed snack deserves to be the star of your next movie night. The campaign, running […]
Pepsi MAX announce the launch of its latest integrated campaign, #BetterWithPepsi. Built on a major mealtime mistake, that too many people forget the drink. Pepsi’s new campaign playfully calls out the ultimate oversight, because a great meal without a Pepsi MAX? That’s criminal! Through a disruptive multi-channel rollout Pepsi MAX is hitting the streets, the […]
DUDE London’s first campaign with the eSIM brand reminds revellers that the internet never forgets Brits reveal regrets of not using the internet responsibly when celebrating abroad. One third (33%) of Brits, rising to 52% of Gen-Z, admit to using their smartphone to commit embarrassing moments they’ll regret once they arrive back home, according to […]
Walkers has unveiled a new integrated brand platform, ‘Your Little Slice of Joy’, with creative agency of record VCCP. The campaign celebrates the love that goes into making Walkers crisps and encourages the nation to put their joy first – even if just for a brief moment. The new platform, ‘Your Little Slice of Joy’, brings a bold and […]
This St. Patrick’s Day, Uber is rewriting the marketing status quo by acknowledging the unspoken truth about the festivities: sure, you’ll have fun, but you’ll have the tried and true epiphany: “I want…no, I need to go home!” This new campaign, “Uber IrishXit,” created in partnership with Mother New York, is designed to help everyone Irish […]
Folk VML has launched a new integrated brand campaign for Brennans Bread designed to re-establish the brand’s authority around freshness while showcasing the breadth of its range for modern Irish households. Launching from 16th March, the campaign runs across TV, VOD, Out of Home, social and in-store, bringing Brennans’ iconic promise of “Today’s Bread Today” […]