Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester.  Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging […]

K-Market’s Social Experiment in Finland Unlocks Taste Bud Memories

K-Market’s Social Experiment in Finland Unlocks Taste Bud Memories

Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family.   That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]

McVitie’s Launches Comical New Film for Jaffa Cakes Starring UK TV Star Joey Essex

McVitie’s Launches Comical New Film for Jaffa Cakes Starring UK TV Star Joey Essex

 McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]

StreetEasy debuts new “There’s Only One City” ad campaign

StreetEasy debuts new “There’s Only One City” ad campaign

With home-shopping season upon us, StreetEasy has officially debuted its latest ad campaign, “There’s Only One City.” The 2019 campaign features an array of still photography depicting real-life scenes familiar to New Yorkers, paired with copy that highlights how these relatable, everyday moments are unique to life in this epic city. To us New Yorkers, […]

The Spirit of Dublin is Reborn for Young Rapper in New Teeling Whiskey Commercial

The Spirit of Dublin is Reborn for Young Rapper in New Teeling Whiskey Commercial

Banjoman Films releases ‘Dublin Reborn’ for Irish whiskey brand Teeling. The two-minute commercial follows a young rapper, struggling to find his niche. Busking on the streets of Dublin, his story takes an unexpected twist as he learns to look back at old traditions to inspire his music.  Dermot Malone, Founder and Director at Banjoman Films […]

Three pledges to save people £187 million in mobile roaming charges after Brexit

Three pledges to save people £187 million in mobile roaming charges after Brexit

Three UK has revealed it could save its customers £187 million worth of mobile roaming charges if the law changes after Brexit. The announcement is part of the mobile network’s commitment to continue offering roaming benefits following new draft legislation announced this year. The claim “Deal or no deal, our customers will save £187 million […]

Clear Channel Peru uses data to generate awareness in men for Women’s Day

Clear Channel Peru uses data to generate awareness in men for Women’s Day

On International Woman’s Day, Clear Channel Peru were determined to highlight the gender disparity that still exists in the nation today. That’s why their “Create Lab” department worked six different creatives to raise awareness. This, in tandem with “Clear Targets”, Clear Channel’s new audience measurement tool for outdoor advertising, let them choose 31 strategic locations […]

History of Advertising Trust launches podcast series to celebrate golden age of British advertising

History of Advertising Trust launches podcast series to celebrate golden age of British advertising

The History of Advertising Trust (HAT) has launched its first ever podcast, which reveals the stories behind some of the nation’s most celebrated ads through a series of interviews with creative legends from the golden age of British advertising.  Featuring interviews with the likes of Dave Trott, Sir Alan Parker (director of Bugsy Malone) and […]

Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]