The Havas campaign subverts draconian media owner restrictions through billboards decrying the inability to talk about ‘normal sex’ in 2020
It also bypasses paid media restrictions entirely, through the curation and exhibition of a brand-new chapter of the Kama Sutra depicting a variety of anal sex positions
Despite people having anal sex more than 56 billion times a year1, it remains stigmatised and underrepresented – and this campaign aims to change that
Durex, the world’s leading sexual wellbeing brand, has launched a new marketing campaign which aims to challenge societal attitudes and long-held misconceptions around anal sex, an often-stigmatised experience of sexual connection. Devised by Havas agencies, creative agency Havas London and earned media agency One Green Bean, with activation support from Havas Paris, the campaign reflects […]
Marc Jacobs International and Marc Jacobs Fragrances, part of Coty Inc. [NYSE: Coty], supports the UK launch of the brand’s latest women’s fragrance, Perfect Marc Jacobs, with an exclusive out of home campaign in four cities via Ocean Outdoor. The campaign combines high impact outdoor sites with experiential activity at Westfield London and a showcase on the […]
From Dr Who to dancing Scotsmen, and from the Beatles to Basil Brush, Wine Gums and Jelly Babies have earned their fair share of famous fans and famous advertising over the last century. So, when tasked with breathing new life into one of the nation’s favourite brands, creative agency VCCP chose to look to the juicy history of […]
CITROËN: CREATOR OF COMPACT SEDANS SINCE 1928 This year, Citroën presents the Citroën C4, marking a new chapter in the history of its compact sedans, which began in 1928. Citroën has always sought to make the road more comfortable for everyone — a mission at the heart of its DNA. In its 100% electric version, […]
Confisco, from Charlie Brown Jr. will be on the soundtrack of Tony Hawk’s™ Pro Skater™ 1+2
When Activision Publishing, announced Tony Hawk’s™ Pro Skater™ 1+2, gamers around the world celebrated. In Brazil, however, there was an even bigger commotion. Fans of skateboarding, music, and video games wanted more. They wanted the music of Charlie Brown Jr. – one of the most popular Brazilian bands among skaters – to be included in […]
Adobe has unveiled its “Fantastic Voyage” ad spot for Photoshop, marking the first time the company has ever advertised Creative Cloud on TV in the UK. The TV ad will run from 5 September, through to November, and is part of a dedicated Photoshop brand campaign, the biggest that Adobe has ever run for the product in […]
...to thank frontline workers for their hard work during COVID-19.
The social-led campaign, which asks fans to nominate frontline workers for front row seats, has been live across the Super Rugby competition in NZ since June.
Says Simons: “Frontline to the Front Row kicked-off with the Auckland Blues, who were big fans of the idea from the start. Once we had them on-board, the Highlanders, Hurricanes and Chiefs were quick to follow.” “The campaign has been incredibly well-received by the fans, leading the Blues to continue participating for every home game […]
Following the completion of its merger with Kapten, FREE NOW has become Europe’s No.1 taxi app – and the first ride-hailing service in London to bring black cabs and private hire vehicles together on one app. To support its launch, Recipe has developed and created a ‘very large’ launch TV campaign, featuring a 50-foot woman skating […]
As the 2020/21 football season prepares for kick-off, Panini is launching its official Premier League Adrenalyn XL trading cards with a new campaign from Dark Horses. The agency won the project in May. The campaign, which breaks on TV on September 3rd, showcases the timeless anticipation and excitement collectors feel when they get their hands […]
isobel is today launching a new campaign for JET – ‘Keep on Moving’ – the first TV advertising for the UK fuel brand in more than 20 years. JET Keep on Moving 60" Campaign Magazine from isobel creative on Vimeo. A unique take on a classic road movie theme – the campaign film features a […]
