What Were Google’s Top Ten UK Ads of 2015?

What Were Google’s Top Ten UK Ads of 2015?

Google has revealed the most popular ads of 2015 according to YouTube. The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from M&S and […]

Cannes Lions 2016 Announces Changes to Awards

Cannes Lions 2016 Announces Changes to Awards

The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print & Publishing Lions and Digital Craft split from the Cyber and Mobile Lions. The addition of the Press Lions is considered to be a milestone in Cannes Lions’ history, being the second […]

Hometown London launches a new global TV campaign for 888poker

Hometown London launches a new global TV campaign for 888poker

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Cuba.mp4[/KGVID] Hometown London has launched a new global TV campaign for 888poker geared toward attracting recreational poker players to the brand. Casual players love playing for the thrill and fun of the game, rather than just for the win. Using this insight, Hometown developed a campaign which reflects this desire to play Entitled […]

The 18th FAB Awards Are Open For Entries!

The 18th FAB Awards Are Open For Entries!

The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for entries. The FAB Awards is an international awards program that recognises the critical contribution that outstanding creative work makes to building brands in the Food and Beverage industry. It identifies and rewards the leading practitioners from over 60 countries, and it […]

Tiempo BBDO highlight the top trends for 2016

Tiempo BBDO highlight the top trends for 2016

In the early days of the year many experts rush to make lists with predictions that will influence the strategies of brands in the near future. In Tiempo BBDO, they asked 10 experts true visionary, who know better than anyone, what trends and developments brands will incorporate into their communications strategies. Predictions for Social Media, Online […]

M&S launches ‘Adventures in Wonderfood’ campaign for the new year

M&S launches ‘Adventures in Wonderfood’ campaign for the new year

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/HEALTH_40_CUT_12_12-16_18h33-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer has launched its first campaign of the new year, this time focusing on its healthy food range, including exciting new food trends like spiralised vegetables, cauliflower rice, unusual grains and vibrant juices. The ‘Adventures in Wonderfood’ campaign, created by RKCR/Y&R, puts a vibrant, energetic spin on healthy eating, showing […]

Wieden + Kennedy Portland Get Intense with Two New Old Spice Spots

Wieden + Kennedy Portland Get Intense with Two New Old Spice Spots

Australian director Steve Rogers has recently shot two new TV spots for Old Spice via Wieden + Kennedy Portland. The spots were co-produced by Revolver and Biscuit Filmworks in LA and see a revamped Old Spice man push himself to beyond the limits of possibility. There’s no sign of muscle-bound Terry Crews or smooth Isaiah […]

Powwownow launches new campaign to encourage flexible working in 2016

Powwownow launches new campaign to encourage flexible working in 2016

Powwownow, the free conference call service, has launched a comical new campaign encouraging businesses to focus on flexible working in the new year. The print and poster ads show people at work in the office, in a coffee shop or at home dressed in gym gear doing extraordinary stretches and looking eye-wateringly agile. The campaign, […]

Fuller’s Echoes Selfridges, Harrods & John Lewis with ‘January Ale’ Campaign by The Corner

Fuller’s Echoes Selfridges, Harrods & John Lewis with ‘January Ale’ Campaign by The Corner

Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]

Omaid Hiwaizi: There will be nothing traditional about Christmas advertising in 2016

Omaid Hiwaizi: There will be nothing traditional about Christmas advertising in 2016

Albert Einstein once said that “the human spirit must prevail over technology” – a prophetic warning to keep front of mind as tech continues to embed itself almost seamlessly into our everyday, and every minute, existence. In the case of brands in 2015, everything was riding on the Christmas spirit prevailing over technology. Last year […]