Today 1st May British Gas is launching the next phase of its “Here to solve” campaign. An evolution of the work launched at the beginning of the year, which reflects the changes to customers’ and colleagues’ lives during the Covid-19 outbreak. Working within all social distancing measures and following a handful of British Gas colleagues, […]
ECI Media Management’s Flash Covid-19 Media Inflation Report predicts dramatic deflation in global media prices for TV, Newspapers, Magazines, OOH and Radio – only Digital Display and Video maintain inflation
ECI Media Management has today released a flash update to its 2020 Annual Media Inflation Report to record how media inflation has been affected by the coronavirus pandemic across 15 key markets. Global inflation trends Restrictions and reduced consumer activity have forced many brands to reduce their ad spend and almost all have revised their […]
999 Piyanping is a well known over the counter pharmaceutical brand in China and was traditionally very popular with the older generation but in need of an image overhaul to make it appeal to younger people. This is where the creative team at Serviceplan China came in to work their magic on the brand and […]
Change Please, the social enterprise that trains homeless people to work as baristas, has come up with a new initiative called Serious Tissues – a 100% recycled toilet paper brand sold to support NHS frontline workers. The brand launched on 30th April, with the name, branding, visual identity and tone of voice all developed by independent creative agency, Above+Beyond. The TOV and […]
From revealing your pants to co-workers to forgetting about your offensive mug, people working from home have discovered there are a multitude of video call fails just waiting to embarrass them. Forever Beta’s Beta Alliance, alongside their in house creative, production and media team, pulled all of these fails together in one comedically cringy quick […]
Leading British performance eyewear brand, SunGod, has today announced the appointment of Fusion Media as its UK PR agency. Using its position as a boutique communications agency, Fusion will help SunGod launch a new range to the UK market. Founded only 7 years ago in 2013 from a crowdfunding campaign, SunGod has gone on to […]
A collective of young furloughed ad world staff have come together to donate their time and expertise to businesses who desperately need help surviving the Coronavirus lockdown. Called Not Fur’ Long, the agency will offer strategic, marketing and creative support to the small to medium-sized businesses that are the lifeblood of communities, but also the most at […]
FILMED ENTIRELY BY STAFF IN THEIR OWN HOMES
TSB is set to launch a new campaign to help customers understand the support available to them in these unprecedented times. Created by TSB’s new lead-creative agency, McCann, and filmed entirely by staff members, the three 20” commercials focus on the breadth of initiatives available to support customers. From repayment holidays on mortgages, loans and […]
Lynx Africa celebrates its 25th anniversary
The UK’s leading men’s toiletries brand[1], Lynx, is celebrating 25 years of its best-selling and most iconic fragrance, Lynx Africa, with the launch of a multi-million ATL campaign – Hot Since ‘95. The campaign features a brand-new TV advert which takes viewers on a journey through 25 years of iconic British moments, told through the story of a classic teen […]
Helping the UK to stay as active and healthy during lockdown
Vitality has today announced a new campaign to provide valuable support to both their members and beyond during this unprecedented time. Focusing on supporting the nation’s wellbeing whilst operating within the current Government restrictions, ‘Vitality At Home’ reflects the brand’s core purpose of helping people live active, healthy lives, even in these challenging and unprecedented circumstances. […]