UK ad agency, Insiders, today announced its collaboration with Taskrabbit, the marketplace that connects people who need help around the home with skilled Taskers from their local communities, on a new brand campaign launching this week. The clever and witty ads play on the idea that we’re our own worst enemies when it comes to […]
“Color on Tour” blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration When Schwarzkopf launched its Keratin Color at-home hair color line, it faced the familiar challenge of standing out in a crowded category. Consumers in this sector are inundated with products promising professional-quality results in their home beauty battlestations. To get […]
As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction. The “Toxic Relationship” campaign uses Olivia Rodrigo’s 2021 hit song “jealousy, jealousy” to draw attention to the psychological impact of excessive […]
Brazilian Visual Arts Studio Creates 100% Hand-Carved Wooden Key Visuals, Animation, and To Include a Pop-Up Book for Initiative Supporting Coastal Communities Visual arts studio Black Madre and Africa Creative advertising agency have unveiled their latest masterpiece, a breathtaking handcrafted campaign for Corona’s “Fisherman Storytellers’ initiative. The campaign, by Brazil’s Africa Creative agency, transforms traditional […]
Directed by Nitram through HAMLET the campaign spotlights the internet provider’s hassle-free services – free from cables, ties or technicians – with surreal humour Despite living in a digital-first world, getting online is still a long and complicated process, involving complex set-ups, hidden fees and frustrating delays. Which is why a fast and flexible connection […]
Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux’s stance against the longtime tradeoffs of the category […]
Created by MUTANT, the pioneering pilot scheme harnesses real-time data to transform iconic pharmacy signs into blood donation billboards One of the most familiar street signs in Belgium is an illuminated green cross above a pharmacy showing the time, temperature and weather: once useful information rendered largely irrelevant by smartphones. But what if these signs […]
VisitLEX Tackles “Travel Regret” with Clever Campaign Against Short Stays Travel regret is real, nearly every Lexington, Kentucky, guest will tell you. The same jaw-dropping Bluegrass views that famously welcome visitors to Lexington can turn bittersweet on the way home after a two-day stay because those visitors realised too late that two days just wasn’t […]
When Hallmark, a leading healthcare workforce management technology company, wanted to creatively address one of healthcare’s most pressing challenges – hospital staffing shortages and the downstream impacts of patient safety and unsustainable costs—they called Ideasicle X for ideas and ended up getting much more. Ideasicle X had never produced an ad campaign before, as they’ve […]
Known for its bold flavour and striking blue bottle, breaking into the highly competitive U.S. market required a campaign as distinctive as Gunpowder Irish Gin itself. And what better moment to make a splash in the US than on National Gin & Tonic Day! The brand commissioned creative studio Butterfly Cannon to craft its first major advertising push. With […]