Harry’s activates Weekends on Dave, its first TV sponsorship, with post-modern idents created by Brothers and Sisters

Harry’s activates Weekends on Dave, its first TV sponsorship, with post-modern idents created by Brothers and Sisters

Harry’s, the men’s care brand best known for disrupting the shave market, is activating its first TV sponsorship of comedy channel Dave with a new series of idents, created by Brothers and Sisters and planned and bought by Goodstuff.  Running from now through to 2 August, Harry’s will appear in a series of four break bumpers […]

Brand soars with a shop in a virtual world

Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response

Brand soars with a shop in a virtual world

Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway. This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part […]

Free Digital Platform ‘LOVE MY LOCAL’ Helps Pubs And Restaurants Keep Trading

Free Digital Platform ‘LOVE MY LOCAL’ Helps Pubs And Restaurants Keep Trading

At what remains a challenging time for society and many businesses, brewer Carlsberg UK has launched a new digital platform called ‘Love My Local’ to support food and drink operators who are either closed or facing restrictions, due to COVID-19. The platform is available online and is free to use by all hospitality businesses. It enables pubs, bars, restaurants […]

British Gas is still ‘Here to solve’

British Gas is still ‘Here to solve’

Today 1st May British Gas is launching the next phase of its “Here to solve” campaign. An evolution of the work launched at the beginning of the year, which reflects the changes to customers’ and colleagues’ lives during the Covid-19 outbreak. Working within all social distancing measures and following a handful of British Gas colleagues, […]

COVID-19 Drives Dramatic Deflation Across All Media In The UK, And All Non-Digital Media Globally

ECI Media Management’s Flash Covid-19 Media Inflation Report predicts dramatic deflation in global media prices for TV, Newspapers, Magazines, OOH and Radio – only Digital Display and Video maintain inflation

COVID-19 Drives Dramatic Deflation Across All Media In The UK, And All Non-Digital Media Globally

ECI Media Management has today released a flash update to its 2020 Annual Media Inflation Report to record how media inflation has been affected by the coronavirus pandemic across 15 key markets.  Global inflation trends Restrictions and reduced consumer activity have forced many brands to reduce their ad spend and almost all have revised their […]

Serious Tissues toilet roll launches to support NHS frontline workers, with branding by Above+Beyond

Serious Tissues toilet roll launches to support NHS frontline workers, with branding by Above+Beyond

Change Please, the social enterprise that trains homeless people to work as baristas, has come up with a new initiative called Serious Tissues – a 100% recycled toilet paper brand sold to support NHS frontline workers. The brand launched on 30th April, with the name, branding, visual identity and tone of voice all developed by independent creative agency,  Above+Beyond. The TOV and […]

Forever Beta captures fails, faux pas and f-ups of working from home in online campaign for cybersecurity provider Kaspersky

Forever Beta captures fails, faux pas and f-ups of working from home in online campaign for cybersecurity provider Kaspersky

From revealing your pants to co-workers to forgetting about your offensive mug, people working from home have discovered there are a multitude of video call fails just waiting to embarrass them. Forever Beta’s Beta Alliance, alongside their in house creative, production and media team, pulled all of these fails together in one comedically cringy quick […]

SunGod appoints Fusion Media as UK Communications Agency

SunGod appoints Fusion Media as UK Communications Agency

Leading British performance eyewear brand, SunGod, has today announced the appointment of Fusion Media as its UK PR agency. Using its position as a boutique communications agency, Fusion will help SunGod launch a new range to the UK market. Founded only 7 years ago in 2013 from a crowdfunding campaign, SunGod has gone on to […]