MBA, Arena Media and Rapport Ltd develop integrated campaign for Royal Mail to raise awareness of online postage offering

- Push aims to boost consideration of Click & Drop service to support consumers and small businesses looking to move online - Developed in partnership with creative agency MBA and media agency Arena Media, part of Havas Media Group, with out-of-home planned and bought by Rapport Ltd

MBA, Arena Media and Rapport Ltd develop integrated campaign for Royal Mail to raise awareness of online postage offering

Royal Mail has revealed a major new integrated campaign which aims to drive awareness and consideration of its Click & Drop online postage offering. The push was developed in partnership with creative agency MBA and media agency Arena Media, part of Havas Media Group, with out-of-home planned and bought by Rapport Ltd. In order to boost awareness of the online postage […]

Purpose Disruptors partners with Iris and Elvis on new ‘Ecoffectiveness’ methodology

- New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’ - Initiative led by Purpose Disruptors network members Ben Essen, Chief Strategy Officer at Iris and Caroline Davison, Managing Partner at ELVIS

Purpose Disruptors partners with Iris and Elvis on new ‘Ecoffectiveness’ methodology

Purpose Disruptors, the network of advertising insiders working together to reshape the industry to tackle climate change, has today revealed a new effectiveness metric, ‘Ecoffectiveness’, as it seeks to measure the greenhouse gas emissions driven by advertising. With many major brands committing to the key business metric of reducing greenhouse gas emissions to Net Zero, […]

The Gate Wins DKMS Brand Strategy & Creative Pitch

The Gate Wins DKMS Brand Strategy & Creative Pitch

DKMS, the leading international blood cancer charity, has appointed The Gate in London as its lead UK marketing communications agency. The Gate won the business following a competitive pitch process, run by Oystercatchers and conducted virtually due to Covid-19 pandemic. With over 10 million registered donors, DKMS is the largest international donor centre across seven […]

Ed-Line Day: Paddy Power Unveil Window Shopper Tribute To Ed Woodward in Manchester

Welcome to the shop where you can look… but not buy.

Ed-Line Day: Paddy Power Unveil Window Shopper Tribute To Ed Woodward in Manchester

When it comes to transfers, Ed Woodward is the ultimate window shopper. And with another transfer window about to slam shut and Manchester United, once again, missing out on their main target, Paddy Power and VCCP have decided to pay a special tribute to the club’s chief executive. They’ve revealed a shop front in Manchester […]

Joint launches major integrated campaign for premium rental lifestyle brand Quintain Living

Joint launches major integrated campaign for premium rental lifestyle brand Quintain Living

Creative agency, Joint today unveiled a new integrated campaign to launch premium rental experience brand, Quintain Living. ‘Love Where You Rent’ is the debut creative by Joint which launches in parallel with their rebrand of Quintain Living, formerly known as Tipi. The brand is now aligned with its parent company Quintain, the award-winning developer behind Wembley Park. […]

Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Launched on October 4th, ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography

Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Samsung Electronics Co., Ltd has revealed a courageous new creative platform that flips camera storytelling on its head. ‘Inspired by a True Photo’ rewrites the norms of photography campaigns that have preceded it, by not just championing real-life consumer photos, but by simply taking these images and making them the start of a creative journey.  By […]

TENA Women partners with Channel 4 to break the taboo surrounding incontinence

TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject

TENA Women partners with Channel 4 to break the taboo surrounding incontinence

TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith.  Driven by Zenith and 4Sales, the campaign aims to empower women of all ages to be more open and honest with themselves and others about […]

Very.co.uk celebrates life now with a new creative platform by Grey London

Very.co.uk celebrates life now with a new creative platform by Grey London

Grey London has developed a new creative platform for online retailer Very.co.uk, ‘Life is this Very moment’. The new platform aims at making Very the nation’s most-loved, inclusive and helpful retailer. It underlines Very’s multi-category product offering and flexible ways to pay, which help customers say yes when it matters most. Carly O’Brien, Chief Marketing Officer at […]

Shpock Appoints Red Brick Road and Goodstuff to Launch New Brand Positioning

Online marketplace app, Shpock, has appointed Red Brick Road and Goodstuff to re-launch the brand in the UK.

Shpock Appoints Red Brick Road and Goodstuff to Launch New Brand Positioning

Following a competitive pitch process, Shpock has appointed Red Brick Road as lead creative agency and Goodstuff as lead media agency to launch their new brand positioning in the UK. The global brand launch includes a new brand identity and brand positioning for Shpock which is encapsulated by their new brand line, “The Joy of […]

Happy Record Store Day from O2

Happy Record Store Day from O2

To mark Record Store Day, O2, the UK’s No. 1 Network, have produced a series of limited edition vinyls to celebrate the full-length release of the soundtrack from its brand-new TV advert, ‘You & Me Song’ by Joy Crookes. With O2’s rich heritage in music, the mobile operator prides themselves in supporting up and coming […]