Globant Presents “Taste ID”: the New Ad by GUT Pokes Fun at Legacy Tech Industry

Globant Presents “Taste ID”: the New Ad by GUT Pokes Fun at Legacy Tech Industry

The new commercial playfully challenges nonsense tech applications and continues the Stuck.in Consultancy Saga of “I AI” and “1000 Slides” -also produced by GUT- to show a different way of transforming businesses Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today launched its new commercial ‘Taste ID.’ The film is the latest […]

‘Just Add Water’: Intuition by Wilkinson Sword, Recipe and VCCP Media unveil foaming 3D OOH special build

‘Just Add Water’: Intuition by Wilkinson Sword, Recipe and VCCP Media unveil foaming 3D OOH special build

Intuition by Wilkinson Sword, Recipe and VCCP Media launch campaign to spotlight the Intuition 2-in-1 razor with a 3D special-build out of home site at Westfield London. The outdoor ad depicts a 3D razorhead bursting out from the billboard. The special build creatively demonstrates the use of Intuition 2-in-1 razor which has a built-in shaving […]

Matalan celebrates fabulous but frantic family life with launch of new brand platform

Matalan celebrates fabulous but frantic family life with launch of new brand platform

Matalan, the leading fashion and homeware omnichannel value retailer, today reveals its new brand platform, “We Get It, We’ve Got You.” Created in partnership with McCann Manchester, the multi million pound campaign marks further progress in Matalan’s transformation led by CEO Jo Whitfield and her new leadership team. The brand platform and creative, celebrates the […]

Alzheimer’s Society launches powerful new creative platform

Alzheimer’s Society launches powerful new creative platform

New Commercial Arts, with charity client Alzheimer’s Society, have launched a platform and campaign bringing to life the devastating reality that with dementia you don’t just die once, you die again, again, and again. The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before […]

Baileys introduces ‘Sound Scales’ campaign

Baileys introduces ‘Sound Scales’ campaign

Audio Innovation unlocks playful way of enjoying leftover Baileys Irish Cream liqueur brand, Baileys, today introduces Baileys Sound Scales, a unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it. Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their […]

Droga5 London and Philips offer a simple solution to the ever-complicated world of coffee in new, tongue-in-cheek campaign

Droga5 London and Philips offer a simple solution to the ever-complicated world of coffee in new, tongue-in-cheek campaign

A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to ‘Join the new coffee movement’ – where you can finally have a real espresso at home, without any of […]

Good Times: Saatchi & Saatchi and Richmond celebrate the joy in getting to do nothing

Good Times: Saatchi & Saatchi and Richmond celebrate the joy in getting to do nothing

Saatchi & Saatchi has launched new work with Richmond celebrating the Good Times – those unexpected moments when doing nothing means everything. As the brand expands beyond being a national favourite to connecting with audiences emotionally and offering a broader array of mealtime products, the work aims to celebrate the joy found in simplicity. Launching […]

MullenLowe partners with RNIB to champion the importance of Alt Text with powerful copy-led outdoor and social campaign

MullenLowe partners with RNIB to champion the importance of Alt Text with powerful copy-led outdoor and social campaign

Integrated creative agency MullenLowe today launches a new campaign – Alt Alts – in partnership with the Royal National Institute of Blind People (RNIB), the leading sight loss charity in the UK. Alternative Text (Alt Text) is a written description of an image, picture or photograph. It’s super important as it is read aloud by […]

UPrinting Taps The Grist for Disruptive “Get it Right the First Time” Marketing Campaign

UPrinting Taps The Grist for Disruptive “Get it Right the First Time” Marketing Campaign

Independent full-service brand and marketing agency The Grist has launched the first new campaign for new client UPrinting demonstrating the meaning of printing it right the first time, according to Chief Creative Officer, Dan Madsen. Madsen explains, “When it comes to your print job, there are a lot of little things that can go wrong. […]

The Paddy Irishman Project, a creative arts partnership between Irish Creative Agency The Brill Building and photographer Ross O’Callaghan, Confronts Stereotypes by securing Worldwide Trademark of the phrase ‘Paddy Irishman’ for St. Patrick’s Day

The Paddy Irishman Project, a creative arts partnership between Irish Creative Agency The Brill Building and photographer Ross O’Callaghan, Confronts Stereotypes by securing Worldwide Trademark of the phrase ‘Paddy Irishman’ for St. Patrick’s Day

The Paddy Irishman Project, a creative arts partnership between photographer Ross O’Callaghan and award-winning Irish creative agency, The Brill Building launched in 2023 to address enduring misconceptions about Ireland and the Irish. To mark St. Patrick’s Day 2024, The Paddy Irishman Project has secured the worldwide rights to the phrase ‘Paddy Irishman’ with the copyright […]