UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. Digital channels continue to be the primary driver of growth, with internet […]
Airbnb’s new “Put Your Space to Work” campaign will be running for 6 weeks with a combination of digital, mobile, print and out of home billboards. The creatives feature six real hosts with real passions in each of its markets. Airbnb will also be running three videos per market on social media starting October – […]
Beats by Dre’s latest instalment in its ‘The Game Starts Here’ Rugby World Cup campaign focuses on semi-finalists New Zealand and their iconic Haka dance. Part of the new campaign features a film documenting the history and meaning behind the war dance as told by Master Inia Maxwell – the All Blacks resident Maori expert […]
The new instalment of Ubisoft’s #1 license, Assassin’s Creed Syndicate, takes place in London during the year of 1868, in the heart of the industrial revolution. An era marked by unprecedented progress, but also social injustice with an oppressed working class. BETC has created the official trailer of Assassin’s Creed Syndicate, which was directed by […]
Y&R, a global agency with offices in 93 countries, was recognized as “Agency Network of the Year” at the Golden Drum Festival, Central and Eastern Europe’s most prestigious advertising festival. The “Agency Network of the Year” honor is the most important award of the festival and is given to the agency with the most cumulative […]
Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made on October 14, by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of […]
Believe in fate? ‘Forget that,’ is what StarHub and DDB are telling you in their newly released commercial for the Women’s Tennis Association (WTA) Finals. In 2015, StarHub is once again the Official Telecommunications and Broadcast Partner of the Women’s Tennis Association (WTA) Finals Singapore, and they want you to rethink what we are telling […]
Call me crazy, but I think over the past few weeks Apple became a major player in the advertising world and very few people noticed it. First came the new Apple TV. With it, two very special updates: universal search and AppleOS. One makes it a potential driver of traffic to all major video content […]
Ads taking too long to load are costing the UK advertising industry the equivalent of £1bn a year, according to the latest figures released by European ad verification company Meetrics. The report by Meetrics found that around fifth of ads fail to load properly before a user has moved on, meaning they are never seen […]
M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]