Ziploc has just unveiled a second installment in the brand’s digital film series—Little Beasts. The series, which launched earlier this year, takes a comedic look at some of the most chaotic scenarios provided by raising children. The videos make the point that while Ziploc can’t stop the crazy, they can help contain the chaos. The […]
Genesis Media, which surveyed more than 11,500 US adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or work computers, just 3 percent did so on their smartphones or tablets. Two things immediately jump out from those statistics: First, marketers already had plenty […]
Bigger. Badder. Birdier. This summer, one of the biggest mobile gaming hits to date is set to return to mobile and tablet screens around the world, putting the smug pigs and their feisty feathered enemies back in players’ hands when Angry Birds 2 launches on 30th July. To help promote the game’s release and recruit […]
The Moneytizer, a new ad platform specialising in online ad optimisation for small and medium-sized editorial publishers, has launched its first UK office in London. The business, originally founded in France in 2014, provides the leading ad optimisation platform for small and medium publishers such as bloggers. Its sole purpose is to give those publishers […]
NABS and Squared Online, an education initiative led by Google, have joined forces to provide funding for advertising and media professionals wishing to upskill their digital know how through a new career grant. The offer available through NABS’ Upskilling Grant programme marks the first time Google and NABS have partnered in this way. The scheme […]
New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]
Let’s face it, acne is the pits. And the acne category is awash with confidence clutter. Every brand is shouting about confidence loud and proud— and teens just don’t buy it. That’s why Droga5’s brand strategy for Clearasil taps into a more real source of confidence: reassurance. During custom qualitative research with teens, we found […]
News UK is launching a campaign to raise awareness of Dream Team, the successful fantasy football game by The Sun which is open to all. Wunderman has created work that will run across press, email, social and digital channels. Press advertising broke in The Sun on July 11 and will continue throughout the month-long player […]
Volvic Touch of Fruit is launching a dedicated new TV ad for the first time since 2013 as part of a £1.5m through the line campaign designed to appeal to a young, creative audience. The ad, created by RKCR/Y&R London, features a street artist whose work comes to life in an explosion of fruit graphics. […]
Russia launches a national campaign to celebrate the girls who are breaking stereotypes and embracing sport as a part of their everyday life. #betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes […]