A fresh OOH campaign from Castra, one of Sweden’s fastest-growing IT consulting companies, is getting reactions for making no sense at all – at least to the average viewer. The reason: The ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A […]
Savills, the international real estate advisor, has launched its first major new TV and online campaign since appointing adam&eveDDB as its lead strategic and creative agency earlier this year. The new campaign, “We know what it means to move”, marks a shift for the brand as it aims to position Savills as a brand that […]
Startup Pure Rush Soap brings in family friend Mark Wenneker to help them get their brand off the ground. Wenneker pulled in a few friends himself, including Hungry Man’s Dave Laden, content creation studio Logan, comedian Andrew Donnelly, and Amalgam’s Ned Wallroth. At the core of the campaign lies Pure Rush’s unwavering commitment to transparency and […]
prDOOH ad spend is expected to increase by a third (31%) over the next 18 months. Nearly a third (31%) of UK advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. A third (33%) of UK advertisers are reallocating budgets from other digital channels […]
Today, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation brand1, announces the launch of a new global brand and product campaign: ‘Turn Clustomers Into Customers’—all crafted by our in-house agency Wink Creative (named Ad Age’s 2023 In-House Agency of the Year), with help from our friends at Pretty Bird, powerhouse director, Calmatic, and […]
F&F’s fashion flair is front and centre in its latest TV campaign, thanks to a refreshed brand positioning and creative platform developed by BBH. The new platform, ‘Makes Fashion Sense’, is a move for F&F from value and location based, to a style focused choice. Makes Fashion Sense communicates F&F’s focus on providing high quality […]
Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beecher’s Handmade Cheese, with a little help from the brand’s diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beecher’s trademark deliciousness to infuse […]
The John F. Kennedy Library Foundation tasked independent agency Troup with driving awareness for a new exhibit, Service and Sacrifice, which tells the lesser-known stories of World War II. Troup created an integrated campaign including tv, social and OOH to drive awareness of the exhibit. OOH features historical photos that document the military service experience […]
Travelodge launches new multi million pound integrated advertising campaign to showcase its role in key occasions in life The new campaign features Travelodge’s next generation room Travelodge, the UK’s first budget hotel brand, has launched a new multi-million pound integrated advertising campaign, which celebrates the company’s role as the ultimate enabler of the great value […]
New campaign aims to increase awareness and support for paediatric organ donation sign ups, in support of agency colleague and her family, who are currently facing the desperate wait for a transplant for their young son. Integrated marketing agency, Wunderman Thompson UK, reached out to NHS Blood and Transplant after learning about colleague, Katie’s situation. Katie and her husband, Graham, […]