The new campaign, “We know what it means to move”, marks a shift for the brand as it aims to position Savills as a brand that understands customers’ emotions and anxieties around moving house better than anyone else.
A 60” hero spot, tells the story of a family growing together in a house over the years, and, through a makeshift height chart scribbled on a doorframe, captures seemingly everyday yet precious moments of family life; from when the parents first move in with their new baby, to the moment after their children have left home and when they finally move out themselves. We then see a new family move in, and the story starts again.
The film was directed by Billy Boyd Cape of Academy Films, a multi-award-winning director ranked among the Top 10 Directors of 2018 by Campaign magazine.
This marks the start of a new campaign platform that presents Savills as a trusted partner that is with homeowners throughout their property journey.
Victoria Bennett, Marketing Director at Savills, said: “We recognise that homes are so much more than bricks and mortar. They are where real life happens. Our clients have deep emotional relationships with their homes, and through our campaign we wanted to demonstrate that we have both the empathy and expertise to help them through their property journey from start to finish. The team at adam&eveDDB have done a fantastic job of capturing that sentiment in this ad.”
Richard Brim, Chief Creative Officer at adam&eveDDB. said: “Moving house can be a mix of so many emotions, from stress to excitement, sadness and joy. It can mark the end of old chapters and the beginning of new ones. “We know what it means to move” positions Savills as the real estate who understands this more than anyone else.”
The campaign launched across TV and VOD from Friday 8th September for eight weeks, with supporting activity running across cinema, social, press, DOOH and bus T-sides around London.