Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and Salima Mukansanga are the first-ever female referees to be appointed […]
When it takes a company 12 years to get the bottling rights to the best-tasting water in the country, their sense of humor probably got lost along about year five. But not this company, oh no. Beaver Hero from Patrick Maravilla on Vimeo. Beaver Beverage Company (BBC) is out with a campaign for the launch […]
All People All Places (APAP), a charity dedicated to helping vulnerable people overcome homelessness, has worked with Cogent to launch an awareness campaign which sees iconic blue plaques placed at rough sleeping spots in North London. Normally used to commemorate famous people, each “Homeless Plaque” tells the real and positive story of a once homeless […]
“Change the name, end the stigma” is the core message of the global campaign of the Initiative Youth Against AIDS with Serviceplan Switzerland. On the occasion of World AIDS Day today, an open letter to the Director-General of the World Health Organization, Dr. Tedros Adhanom Ghebreyesus, has been published, calling on him to officially rename […]
Today St John Ambulance launches the next phase of its ‘Ask Me’ campaign with a story set to touch the hearts of millions and highlight the real-life impact St John makes across the country, this Christmas. Launching across major national radio stations and Spotify, this time the charity is focusing on sharing one cardiac arrest survival story, told through the experiences of the people whose lives St […]
Giving the perfect gift can cause a lot of stress during the holidays, lucky for everyone, we have the answer. The Connecticut Lottery Corporation, through its partnership with Decker, a strategic and creative advertising agency, and Makiaris Media, have launched their “Spirit of Winning” holiday campaign. “We are very pleased with our holiday campaign this […]
Christmas is a time for connection with those we care most about. At the end of another year of uncertainty and difficult times for many, it has never been more important to check in on your loved ones. This new creative campaign has been built around this core human insight and shows the positive power […]
Independent agency Madwell is breaking its first work this month—after becoming AOR in a competitive pitch earlier this year—for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound—they […]
With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player […]
Have you ever caught yourself standing on the street screaming at your phone: “How much for a ride?! Are you kidding me?!” Your phone has no soul and zero empathy. It doesn’t care what price your taxi app displays. You know this and yet here you are…yelling. Enter, ‘Better deal with real people,’ the inaugural […]