While every brand is racing toward the new technological playground known as the metaverse, Archer Roose Wines has decided to take a different approach—one that embraces that many consumers are actually confused about what the metaverse actually is. With the release of a new spot, co-owner and Chief Creative Officer Elizabeth Banks (Hunger Games, The […]
In new work, The Distillery Project offers a bright spot for dark days
When the power goes off, life goes on. Because Kohler goes on. That’s the statement behind a new 60-second spot created by independent Chicago-based The Distillery Project (TDP) in its first work for the brand. The work is running in North America and online on Instagram, Facebook and YouTube. The creative will be offered in :60, :30, :15, and :06 segments. Beautifully […]
Toyota believes that life is bigger when you seek out adventure, when you “go places”, when you never settle. But because driving can be an important part of all kinds of life events, those “places” can be so much more than a physical area. That’s the idea behind Toyota’s new brand campaign, “Never Settle.” Launched […]
The campaign was developed by AMV BBDO and rolls out across ten markets including the US, UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands
BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With creativity being cited as the second-most in-demand skill in the world, and with people involved in creative pursuits proven to be more positive, Luhrmann has issued a creative call-to-arms, inviting people to discover the creative inspiration that exists all […]
Armoury London, NOMAD and 2050 London build on 2021’s launch campaign’s success by bringing back tiny but mighty brand icon
‘Relax Darlings’ – she’s back. Aunt Helga, the UK’s favourite Teutonic tech wizard, is returning in a new brand positioning campaign for web hosting and cloud provider IONOS. The marketing drive aims to broaden IONOS’ reach and cement its position as the #1 digital partner to solve web-related problems for small to midsize businesses and […]
Healthcare company Bupa has launched a new brand campaign, redefining the meaning of health and wellness for the modern age. ‘This is health’, created for Bupa by MullenLowe Group, taps into a range of real human experiences to demonstrate how health needs have evolved. The upbeat 60” TV advert tells powerful individual stories, demonstrating that […]
CAMPAIGN SHINES A LIGHT ON THE VALUE OF LONG-TERM RELATIONSHIPS
T. Rowe Price are one of the largest active managers of US equities. The firm’s ability to nurture and sustain deep long-term relationships with US companies is a key part of their ongoing success. In their first creative campaign for T Rowe Price, AML Group bring to life these lasting relationships by contrasting retro Polaroid-style film […]
Technology has transformed the way in which we interact with many products and services in modern life, and healthcare is no exception. Quick and easy access to medical care is crucial for our well-being and can avoid future problems. The advent of digital healthcare platforms – such as Doctolib – which help patients find doctors […]
Bestselling author and chief purpose officer at Calm Jay Shetty is taking over the world-famous Piccadilly Lights in London for World Mental Health Day (October 10th) to remind us that we all struggle and we’re not alone. Jay’s message is one of inclusion and acceptance, highlighting the power of acknowledging our own emotions. One in […]
New communication platform revealed by Grana Padano is scored by the late Ennio Morricone, legendary Italian composer
“Un’emozione italiana” (“An Italian Emotion”) is the title of the new international communication platform of Grana Padano. Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of Grana Padano to a global brand, associating it with the distinctive values of ‘Made in Italy’. The campaign features a commercial directed by […]