Radox, the UK’s number one shower gel brand1, is launching a new ‘Feel Radox Ready’ above the line (ATL) marketing campaign this month. Backed by a substantial £7m investment, the campaign will feature across TV, out of home, radio, in store activations, and social media to generate maximum brand awareness for its shower gel range. […]
New ‘Deflatables’ campaign by McCann Birmingham looks to raise awareness of the environmental impact of holiday inflatables As millions of Brits prepare for their summer holidays, Thomas Cook and the Marine Conservation Society have launched a new campaign by McCann Birmingham to raise awareness of the environmental impact of abandoned inflatables. The call follows results […]
The campaign for the launch of the Suzuki Swift is the first from TMW following its appointment Announced today, Suzuki has unveiled its integrated campaign for the new Suzuki Swift. Created by integrated creative agency TMW, the campaign builds upon the brand’s Good Different platform. Whilst other automotive ads have become increasingly formulaic, Suzuki and […]
Through Data Science and AI Grooming Experiences, Wilkinson Sword Aims to Boost Men’s Confidence and Mastery of Facial Hair Styles for Modern Dating Wilkinson Sword has launched an integrated communications campaign to help men master the dating game. “Date Night Mastered”, conceived by creative agency Space, has been built upon insights uncovered by an extensive study combining data science and […]
At the top of the most visited countries in the world, this summer again the world is heading to France. And for these tourists lacking direction, if there is one place where they will feel at home it is at McDonald’s. To welcome them and make them feel at home, McDonald’s France and its agency […]
Libresse / Bodyform launches new “Never Just A Period” campaign, as new data reveals more than half (59%) of those who menstruate wish they’d been taught more about their periods and intimate health throughout their life. Developed by AMV BBDO, the integrated campaign challenges society to truly understand women+’s bodies and to actually prepare them for a […]
Cornett Brings Humor In New Work Featuring Busch Guy And The Wild Weirdness Of Jack Link’s Sasquatch Two big brands. Two beloved mascots. Together at last. Busch Light and Jack Link’s have teamed up to bring fans a combo that’s always good together—beer and beef jerky. To announce the collaboration, Busch Light tapped agency partner Cornett. The independent, female-owned agency […]
Advertising agency studio Humanaut is launching “Happiness is a Gut Feeling,” the latest round of ads for client Garden of Life’s Dr. Formulated Probiotics. The brand’s objectives are to become the No. 1 probiotic brand in FDM and Natural channels and to increase awareness and sales of its other probiotic SKUs, including Gas and Bloating, Feminine pH, […]
National campaign includes digital, social media and integrated media planning Litehouse Inc. has partnered with Food Network star Guy Fieri to bring the iconic chef’s line of Flavortown sauces to life and they’ve turned to food and beverage marketing agency quench to create a fully integrated campaign to launch the sauces nationwide. The campaign, which […]
Seattle’s music scene has flourished for decades and has long been a major draw to what Visit Seattle calls the city’s “renaissance traveler” noted for their love of live music, collecting vinyl, and attending music festivals. Determined to find a new way to highlight this key element to attract new visitors from this group, they […]