The Shipyard, one of the nation’s fastest-growing independent advertising agencies, has named Patti Ziegler Managing Partner. Most recently serving as Chief Marketing Officer (CMO) and Strategic Business Lead for the multi-billion-dollar Scotts Miracle-Gro Company, Ziegler will now oversee a portfolio of clients as well as marketing and demand generation for The Shipyard – which now has 400 employees, […]
Using such channels to supplement linear TV activity, Audience Store was able to help Furniture Village beat footfall and sales targets in the lead-up to Black Friday last year. The campaign is one that will inevitably interest habitual TV advertisers intrigued by the possibilities of CTV for brand and performance. Furniture Village has relied on linear TV as its […]
The college has a new community-oriented look and feel thanks to the agency’s rebrand Yes& unveiled a bold new look and brand platform for the Community College of Philadelphia (CCP), launching a comprehensive rebrand, campaign and website redesign. The new tagline, “Rise from Within,” logo and design elements aim to reframe the college’s identity as one that empowers […]
With the goal of growing its media offering in 2024 and beyond, Pavone Group has announced four new hires for its media department, including industry vet Jeremy Freeman as media director. In addition to overseeing the expansion of the media department, Freeman will lead responsibilities for all media strategy and buying across Pavone Group and its agencies. […]
The agency’s new production studio, open to the community, makes quality creative possible for all – including small nonprofits like The Wonderfund A&G‘s (Allen & Gerritsen) new Third Space Studios is not just a full-service production offering for the creative agency. It’s filling a gap in the community by making a complete video and production […]
The digital art collective brings top global AI artists into its offering SuperHeroes announced today that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known […]
Horton previously oversaw strategy and innovation at Taxi Studio and held senior roles at Bluemarlin and BBDO Award winning brand and design consultancy Elmwood London announces today that it has doubled the size of its strategy team as it looks to significantly grow its healthcare and consumer-focused brand partnerships. The latest to join the team […]
BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a significant milestone for both companies as they expand their regional […]
Adaptive streaming specialist SeenThis has announced it has opened operations in Hong Kong as part of an expansion into North Asia. The company said it has hired Angel Wong as Commercial Director, where she is charged with running digital campaigns for clients based in Hong Kong and Taiwan. Hong Kong based Wong has commercial and […]
Global experiential marketing agency Collaborate is solidifying its London presence with a new hub as growth continues to accelerate. This is a new step in Collaborate’s expanding footprint across the UK, South Africa and the Middle East. Shoreditch located, the London opening marks a new milestone in the agency’s fast paced evolution and aims to […]