This International Pet Month, Sarah Lyle, Brand Manager at Inspired Pet Nutrition, lifts the lid on her Product of the Year winning innovation, Wagg Chews. From pet personification and owner-inspired flavours to adding pawprint-shaped pizzazz to a category that’s long felt samey, she explains why dogs are finally getting in on the fun. Tell us […]
The German team of socially-led creative agency We Are Social has retained the global social media account for Audi AG following a competitive review, extending a decade-long relationship between the agency and the premium automotive brand. The renewed three-year contract sees We Are Social continue to lead global social strategy, governance, creative and production across […]
The former Netflix executive brings to DUDE a cross-functional vision spanning strategy, creativity, and production DUDE Milan have hired Jacopo Turrini as Integrated Production Director. He will lead the Production department with the goal of strengthening the role of production within the agency’s creative and design process. Turrini will work closely with strategy and creative […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
New collaboration combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem Rakuten International and impact.com today announced a strategic alliance to modernize the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading […]
The United Nations World Food Programme (WFP) Nordic Offices has partnered with Copenhagen based agency Worth Your While to help in their fight to end world hunger. Worth Your While will collaborate with WFP to help raise awareness, engagement, and funding for the global fight against hunger by the use of creating bold ideas, cultural […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital screens generating […]
We Are Social, the socially-led creative agency, has appointed Amy Conner as Head of Studios in the UK. Conner will oversee the agency’s production arm, We Are Social Studios, working with clients such as Carlsberg, Chase and Lucozade to champion creative excellence in social-first production. Conner’s experience spans digital, branded, social-first and broadcast content. She […]
Ten-year agency veteran elevated to executive leadership role overseeing marketing strategy across the collective EVOQ Group, a strategic collective of independently owned, best-in-class marketing agencies, today announced the promotion of Kirby Altman to Marketing Director, a senior executive role responsible for leading marketing strategy and execution across all agencies within the collective. Altman reports directly […]
Regional-first partnership deploys dual-AI model combining performance science with creative ambition Omnicom Advertising and Google have launched the region’s first AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a […]